Digital Marketing Manager at Maybrands Nigeria Limited

Maybrands is the No.1 Retailer of FOSSIL products in Nigeria. We are the only licensed store to sell fossil products in Nigeria, these Include; Fossil, Skagen, Emporio Armani, Diesel, Michael Kors, DKNY, Armani Exchange, Chaps, Nixon. You can find all your fashion accessories for both women and men.

We are recruiting to fill the position below:

Job Title: Digital Marketing Manager

Location: Lekki, Lagos
Employment Type: Full-time

Job Description

• Your job is to plan, develop, and implement all aspects of digital marketing strategy to reach more people, increase our income, and build stronger relationships with our audiences.
• Directly Reports to Managing Director/CEO, Business Development Manager.

Responsibilities

• Lead the planning and execution of the digital marketing strategies to promote Maybrands services to customers.
• Plan, organize, and manage all e-mail campaigns, events, social media pages, and relevant creative content per the marketing calendar to drive traffic and increase conversions on the website.
• Manage online customer acquisition and retention programs including SEO, email, affiliate marketing, graphics, and social marketing.
• Investigate, recommend, and implement new enhancements that can increase revenue, and brand awareness and improve overall customer experience by analyzing the results of ongoing efforts.
• Email Marketing: Plan and manage a regular schedule of email marketing activity, growing our subscriber base and creating engaging, relevant content including testing to optimize results
• Use Google Analytics and other business tracking tools to make strategic and tactical recommendations
• Benchmark, measure, and analyze results of online marketing initiatives such as e-mail campaigns, events, promotions, SEO marketing, affiliate programs, and future online marketing initiatives.
• Cooperate with the web developers to make necessary changes in the website if necessary
• Perform keyword research in coordination with Maybrands business objectives to optimize existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword-specific
• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer video briefs, customer case studies, blog posts, posts from analysts and customers)
• Keeping current with the latest trends and best practices in online marketing and measurement. Undertaking any other duties commensurate with the accountabilities of the post.

Requirements

• Bachelor's Degree in Marketing, Business, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, preferably in the retail or e-commerce industry.
• Proficiency in digital marketing tools and platforms, such as Google Ads, Google Analytics, SEO, and social media management tools.
• Strong understanding of current digital marketing trends and best practices.
• Excellent written and verbal communication skills.
• Ability to analyze data and draw actionable insights.
• Creative thinking and problem-solving skills.
• Strong project management skills and the ability to meet deadlines.

Application Closing Date
31st July, 2024.