Product Marketer at Ginos Ventures Limited

Ginos Ventures Limited - As an Indigenous distributor of medical consumables and devices across Africa, we provide solutions to all problems of procurement, distribution, and supply of all medical consumables. We currently distribute for over 15 multinational healthcare companies and have a working relationship with about 60% of healthcare institutions in Nigeria with 23 Medical Representatives and 10 mini distributors that cover major regions in the country.

We are recruiting to fill the position below:

Job Title: Product Marketer

Location: Abuja (FCT)
Employment Type: Full-time

Position Overview

• As a Product Marketer, you will be instrumental in developing and executing strategic marketing plans to promote our medical products.
• You will collaborate closely with cross-functional teams including product development, sales, and regulatory affairs to ensure successful product launches and ongoing market success.
• Your insights and creativity will drive brand awareness, customer engagement, and ultimately, sales growth.

Key Responsibilities

• Develop and execute comprehensive marketing plans for assigned medical products.
• Conduct market research and analysis to identify customer needs, market trends, and competitive landscape.
• Create compelling marketing materials including brochures, presentations, and digital content.
• Collaborate with sales teams to develop effective sales tools and support materials.
• Plan and execute promotional activities such as conferences, webinars, and product demonstrations.
• Monitor and analyze marketing metrics to measure the effectiveness of campaigns and initiatives.
• Ensure effective communication and promotion of marketplace features.
• Collaborate in crafting a go-to-market plan, determining timing and communication approaches for successful product conversions.
• Analyze adoption patterns and develop recommendations using product knowledge and insights across the product portfolio.
• Work closely with cross-functional teams to align marketing initiatives with affiliate needs and ensure product consistency.
• Participate in various communication channels, including emails, texts, calls and training/demo sessions with affiliates.
• Assist in converting potential customers into paying customers through targeted marketing initiatives.
• Collaborate with the sales team to gather information on customer interests and preferences, improving engagement with product offerings.

Requirements

• A Bachelor's Degree in a Medical-related field / Business Administration and the like.
• Minimum of 2 years of field sales experience, especially in the Medical / Pharmaceutical Sector.
• Great customer service skills.
• Sound negotiation and sales skills.
• Problem-solving skills.
• Strong organizational skills.
• Should be able to drive a car.
• Effective communication skills.

Application Closing Date
Not Specified.