Analyst - Data Proposition YWT, Marketing at MTN Nigeria

MTN Nigeria - The leader in telecommunications in Nigeria, and a part of a diverse community in Africa and the Middle East, our brand is instantly recognisable. It is through our compelling brand that we are able to attract the right talents who we carefully nurture by continuously improving our employment offerings even beyond reward and recognition.

We are recruiting to fill the position below:

Job Title: Analyst - Data Proposition YWT, Marketing

Job Identification: 4646
Location: Ikoyi, Lagos
Employment Type: Full Time
Reports To: Manager - Proposition and Customer Insights - Teens
Division: Marketing 

Mission

• To implement, monitor, and report on customer connection, usage, and retention initiatives to drive the achievement of business objectives for the teen segment of the consumer market.
• Provide relevant and up-to-date information to aid proper decision-making within the authority limits of the brand manager.

Description

• Implement marketing strategies and initiatives to drive the acquisition, usage, and revenue growth of MTNN’s teen segment customers.
• Manage and coordinate brand promotion, product launches, and re-launches from end-to-end.
• Develop a work implementation plan, ensuring it is in alignment with the business strategy of the segment.
• Continuously identify, review, and monitor the demographic profiles of the teen segment customers.
• Work with the Teen Segment Manager in the development of advertising and communication concepts in support of MTN’s brand-building initiatives that can be successfully executed in the Teen Marketplace.
• Maintain and build the teen brand through advertising, media, and any other marketing means while managing relationships with key media agencies daily.
• Provide stakeholders with relevant information needed for a proper and timely evaluation of projects and plans.
• Research industry evolution and competition’s activities in order to identify segment-specific gaps and strategies in order to exploit them to MTNN's advantage.
• Analyze relevant best practices and provide recommendations to the segment manager, Teen.

Requirements
Education:

• First Degree in any related discipline 
• Fluent in English.

Experience:
3–7 years’ experience in an area of specialization, with experience working with others

• Customer contact and understanding of consumers.
• Marketing plans, advertising materials, and product life cycle monitoring
• Experience in the Telecommunications Industry/FMCG.

Application Closing Date
1st August, 2024.