Marketing Officer at Press Cabal Advisory Limited

At PressCabal, we elevate your brand through strategic PR and communication. Our expert team crafts personalized strategies to connect with your audience and drive impactful results.

We are recruiting to fill the position below:

Job Title: Marketing Officer

Location: Lagos
Employment Type: Full-time

Principal Functions

• The Marketing Officer is responsible for planning and organizing a company’s marketing strategy.
• He or she must be able to calculate the demand for the products or services offered by the company, determine the customer base, monitor trends, analyze competition.
• This job aims to coordinate all aspects of marketing to ensure increased sales qualified leads and profits.

Marketing strategy and planning:

• Design marketing strategy and operational plan for each product across all relevant channels based on a deep understanding of the business, product, and marketing strategies.

Execution of marketing plan:

• Own the execution of all marketing activities, including adjusting the plan as required, hands-on execution, and working with internal and external teams

Content marketing and social media:

• Produce high-quality content and distribute it effectively across all relevant channels.
• Produce valuable and engaging content for the website and blog that attracts and converts target groups.
• Grow the social media followership across different channels and increase community engagement

Targeted campaigns:

• Work closely with other stakeholders (internal and external) to design and execute effective events and campaigns for high-quality lead generation. Developing strategies and tactics to boost the company’s reputation and drive qualified traffic.

Conferences and events:

• Organize targeted events for existing and potential counterparties.
• Promote the company brand at trade shows and major industry-related events.

PR and media:

• Work with the Management Consultant to develop a communication plan and relationships with media, support the team in getting speaker invitations, targeted media coverage, etc.

Email Marketing:

• Create email newsletters every bi-weekly which highlights the latest trend and update for the citizenship and residency industry.

Website Management:

• Write editorial content, and create and upload videos onto web pages.
• Edit and update web content as required.

Reporting & analytics:

• Prepare and present quarterly and annual reports to senior management. Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Stay up-to-date with digital media developments and industry trends.
• Perform other duties assigned to you by your Line Manager

Requirements
The ideal candidate should have:

• At least 1 year marketing experience in a challenger/disruptive mediacompany and/or advertisement services (desirable but not mandatory)
• Both digital and off-line marketing experience: paid search, social media marketing, building a brand online, press releases, radio spots, prints, and all marketing channels
• Highly analytical, data-driven – a must and a top priority: unit economics, A/B testing, cohort analysis
• Good understanding and a great interest in personal finance, challenger financial products and new entrants in the market, and the fintech space
• A creative approach to marketing and a “growth-hacking” philosophy would be a strong advantage
• Strong experience with content creation,content marketing, and community building.
• Ability and willingness to be fully hands-on, but with the added responsibility of managing a team.
• Proven experience in successfully managing and launching new innovative products.
• Proven experience in leading, motivating, and managing a team to deliver to deadlines across multiple projects.
• Strong analytical capabilities with finance, data, and statistics, and the ability to evaluate and interpret complex marketing data.

Technical Competencies:

• Excellent written and verbal communication skills
• Presentation skills
• Creativity / Innovation
• Ability to use spreadsheets to analyze data and spot trends.
• Decision-making skills
• Spotting trends.

Behavioural Expectations:

• High degree of professional ethics, integrity, and responsibility
• Highly organized, proactive, ability to work independently and take ownership of tasks assigned
• Team player with the ability to work under pressure and ability to work with a wide variety of people and maintain an excellent business relationship
• High sense of confidentiality and discreteness.

Salary
N75,000 - N100,000 Monthly.

Application Closing Date
15th August, 2024.

How to Apply
Interested and qualified candidates should send their CV including the list of social media platforms they have created and / or managed in the past to: presscabal@gmail.com using the Job Title as the subject of the email.