Market Analyst at African Industries Group

African Industries Group (AIG) is a diversified global conglomerate with a legacy of 53 years of business excellence and sustainable growth. It is headquartered in Lagos, Nigeria. It has been contributing to Nigeria’s socio-economic growth and industrial development and is equally committed to the nurturing and development of the local community. With over five decades of responsible business practices, the Group has evolved into a driving force in various sectors like Iron and steel manufacturing, power generation, agricultural products, steel processing, building materials, plywood and allied products, logistics and shipping, lead products, cans manufacturing, refractories products, industrial glass, other construction materials, and more recently, mining and steel processing, renewable energy, and aluminum products.

We are recruiting to fill the position below:

Job Title: Market Analyst

Location: Ikoyi, Lagos
Employment Type: Full-time

Job Summary

• We are looking for a Marketing Analyst who’ll research and identify opportunities to enhance and grow our brand and acquire new clients by using Market Intelligence.
• Marketing Analyst responsibilities includes tracking advertising costs, researching consumer behavior and exploring market trends and opportunities by frequent market visits.
• To be successful in this role, you should have experience pricing and commercials to comfortably process and analyze marketing data.
• Ultimately, you will help us ensure we spend our marketing budget efficiently and we target our audience through successful campaigns.

Responsibilities

• Designing and implementing market and consumer surveys by communicating with customers, competitors, and suppliers.
• Conducting research on consumer and market trends, target demographics, and competing brands by gathering, analyzing, and interpreting marketing data.
• Preparing detailed reports on consumer behavior, competitors' activities, outcomes, and sales.
• Monitoring customer bases and identifying new ones by analyzing sales funnels and customer intent.
• Forecasting future market, consumer, and sales trends.
• Working with the marketing team to inform and develop marketing strategies.
• Monitoring the efficacy of marketing trends through analytical tools and software.
• Keeping abreast of the latest advancements in technology, market trends, and consumer behavior

Requirements

• Prior hands-on experience in Market Analysis.
• Bachelor's / MBA degree / certificate relevant for the profile
• Well versed with Market Intelligence, pricing and commercials knowledge
• Open for Market Visits
• Computer knowledge including(dashboards and MIS reporting).

Salary
Good hike on the current.

Application Closing Date
Not Specified.