Digital Marketer at HDPro International Limited

HDPro International Limited is a leading platform for connecting individuals looking for household services with top-quality, pre-screened independent service professionals. From home cleaning to handyman services, HDPRO instantly matches thousands of customers every week with top-rated professionals in cities all around the Nigeria.

We are recruiting to fill the position below:

Job Title: Digital Marketer

Location: Lagos
Employment Type: Full Time

Job Summary

• The Digital Marketer will be responsible for planning, executing, and optimizing online marketing campaigns across various digital platforms to drive brand awareness, customer engagement, and conversions.
• With a minimum of 5 years of experience, the Digital Marketer will leverage their expertise in digital marketing strategies, SEO, content creation, and analytics to achieve the company's marketing goals.

Key Responsibilities
Digital Strategy Development:

• Develop and implement comprehensive digital marketing strategies to drive traffic, increase conversions, and achieve marketing goals.
• Conduct market research to identify trends, customer insights, and competitive analysis to inform marketing strategies.

Content Marketing:

• Create and manage content calendars for social media, blogs, email newsletters, and other digital channels.
• Develop high-quality, engaging content that aligns with the brand’s voice and resonates with the target audience.
• Collaborate with designers, copywriters, and other team members to produce multimedia content.

Search Engine Optimization (SEO):

• Implement on-page and off-page SEO strategies to improve organic search rankings and drive website traffic.
• Conduct keyword research, optimize website content, and monitor site performance using tools like Google Analytics, SEMrush, or Ahrefs.

Paid Advertising:

• Manage and optimize paid advertising campaigns across platforms like Google Ads, Facebook Ads, LinkedIn Ads, and others.
• Analyze campaign performance, adjust bidding strategies, and allocate budgets to maximize ROI.

Social Media Management:

• Develop and execute social media strategies to build brand presence, engage with the audience, and drive conversions.
• Monitor social media channels, respond to inquiries, and engage with followers to build a strong online community.

Email Marketing:

• Plan, design, and execute email marketing campaigns, including newsletters, promotional offers, and automated drip campaigns.
• Segment email lists, personalize content, and track performance metrics to improve open rates, click-through rates, and conversions.

Analytics and Reporting:

• Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics, HubSpot, or similar platforms.
• Use data-driven insights to optimize campaigns and improve overall digital marketing effectiveness.

Conversion Rate Optimization (CRO):

• Implement strategies to improve website conversion rates, including A/B testing, user experience enhancements, and landing page optimization.
• Analyze user behavior and feedback to identify opportunities for increasing conversion rates.

Collaboration and Communication:

• Work closely with the Marketing and Sales Manager and other team members to align digital marketing efforts with broader business goals.
• Present campaign performance and insights to stakeholders and recommend strategies for improvement.

Staying Current with Industry Trends:

•   Stay updated with the latest digital marketing trends, tools, and best practices.
•   Attend industry events, webinars, and training sessions to continuously enhance skills and knowledge.

Qualifications

• Education: Bachelor's Degree in Marketing, Digital Marketing, Communications, or a related field.
• Experience: At least 5 years of experience in digital marketing, with a proven track record of managing successful campaigns.

Skills:

• Proficiency in digital marketing tools and platforms (e.g., Twitter, Tiktok Ads, Google Ads, Google Analytics, Facebook Ads Manager, SEO tools).
• Strong understanding of SEO, SEM, PPC, content marketing, and social media strategies.
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Strong project management skills and the ability to manage multiple campaigns simultaneously.

Personal Attributes:

• Creativity: Ability to develop innovative and compelling digital marketing campaigns.
• Attention to Detail: Ensures accuracy and consistency in all digital marketing activities.
• Adaptability: Flexible and able to adjust strategies based on real-time data and market changes.
• Team Player: Collaborative and able to work effectively with cross-functional teams.

Working Conditions:

• May require occasional evening or weekend work to meet campaign deadlines or during peak marketing periods.

Salary
N100,000 - N150,000 / month.

Application Closing Date
Not Specified.