Marketing Consultant at Growth Boosters

Growth Boosters is a pioneering financial technology company dedicated to connecting SMEs in need of funds with private micro investors seeking attractive returns. Our platform facilitates efficient and transparent fundraising opportunities, empowering both businesses and investors to achieve their financial goals. The launch team will play a crucial part in introducing our innovative fintech solution to the market, acquiring early adopters, and establishing strategic partnerships.

We are recruiting to fill the position below:

Job Title: Marketing Consultant

Location: Dugbe - Oyo / Yaba - Lagos State
Employment Type: Full-time

Job Overview

• The Marketing Consultant will be responsible for developing and executing comprehensive marketing strategies and campaigns to enhance brand visibility and customer engagement.
• This role will focus on brand positioning, digital marketing, and customer acquisition to ensure Growth Boosters stands out in the fintech landscape.

Key Responsibilities

• Develop and Implement Marketing Strategies: Create and execute marketing strategies and campaigns that align with Growth Boosters’ objectives, focusing on brand awareness, customer acquisition, and market positioning.
• Brand Positioning: Establish and refine brand positioning to differentiate Growth Boosters in the competitive fintech market. Develop messaging and branding materials that resonate with target audiences.
• Digital Marketing: Lead digital marketing efforts, including social media, content marketing, email campaigns, and paid advertising. Analyze performance metrics and adjust strategies to optimize results.
• Customer Acquisition: Design and implement B2C acquisition strategies to drive engagement and conversions. Collaborate with the business development team to align marketing efforts with business goals.
• Enhance Brand Visibility and Engagement: Develop and execute initiatives to boost brand visibility and engagement. Utilize market research to identify opportunities and trends that can be leveraged to enhance brand presence.

Qualifications

• At least 7 years’ experience in developing and executing marketing strategies, preferably in the fintech or financial services industry.
• Strong understanding of digital marketing channels and tools, including social media, SEO, PPC, and email marketing.
• Demonstrated ability to create compelling brand positioning and messaging.
• Excellent analytical skills and experience with marketing analytics tools.
• Strong project management skills and the ability to work independently.
• Exceptional communication and interpersonal skills.

What We Offer:

• Opportunity to work with a pioneering fintech company.
• Contract role with a dynamic and collaborative team.
• Competitive compensation.

Application Closing Date
16th September, 2024.