Digital Marketing and Training Manager at Eden Solutions and Resources Limited

Eden Solution and Resources Limited is a conscientious Human Resource Management Firm dedicated to delivering exceptional, tailored, and cost-effective Workforce and Organizational Management Solutions to our esteemed clients worldwide. Our steadfast commitment to industry-specific specialization has allowed us to build a profound reservoir of experience, expertise, and connections, distinguishing us from many comparable firms in our field.

We are recruiting to fill the position below:

Job Title: Digital Marketing and Training Manager

Location: Abuja (FCT)
Employment Type: Full-time

Job Description

• The Digital Marketing and Training Manager is responsible for developing and implementing effective digital marketing strategies to promote the company’s products or services.
• This role also involves designing and delivering training programs to enhance the digital marketing skills of the marketing team or clients.
• The manager will lead a team of marketing professionals, analyze digital marketing trends, and ensure that all marketing efforts align with the company’s brand and objectives.

Responsibilities
Digital Marketing Strategy:

• Develop, implement, and manage comprehensive digital marketing strategies.
• Oversee all digital marketing channels, including SEO, SEM, email marketing, social media, content marketing, and PPC advertising.
• Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for improvement.
• Collaborate with the creative team to produce engaging and effective digital content.

Training and Development:

• Design and conduct training programs for the marketing team or clients on digital marketing tools, techniques, and best practices.
• Stay updated on the latest digital marketing trends and tools, integrating them into training materials.
• Evaluate the effectiveness of training programs and make adjustments to enhance learning outcomes.

Team Leadership and Management:

• Lead, mentor, and manage a team of digital marketing professionals.
• Set clear performance objectives and conduct regular performance reviews.
• Foster a collaborative and innovative team environment.

Budget Management:

• Develop and manage the digital marketing budget.
• Allocate resources effectively across various digital marketing channels.
• Track and report on the ROI of marketing campaigns and initiatives.

Collaboration and Communication:

• Work closely with other departments, such as Sales, Product Development, and Customer Service, to align marketing strategies with overall business goals.
• Present digital marketing strategies and performance reports to senior management.

Customer and Market Analysis:

• Conduct market research to identify customer preferences, trends, and opportunities.
• Utilize data analytics tools to track customer behavior and optimize marketing efforts.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in digital marketing and training, with at least 5 years in a managerial role.
• Strong understanding of digital marketing channels, tools, and best practices.
• Excellent communication, presentation, and leadership skills.
• Experience with data analytics and performance/operation metrics.
• Ability to manage multiple projects and meet deadlines.
• Proficiency in marketing automation tools, CRM software, and content management systems.

Salary
N250,000 / Month.

Application Closing Date
27th August, 2024.