Digital Marketing Manager at Abbadeboss Nigeria Limited

Abbadeboss Customer Experience Transformation, a subsidiary of Abbadeboss Limited, is a customer-centric business solutions consultancy dedicated to helping businesses grow, expand, and increase revenue. We specialize in resolving business pain points to enhance performance.

We are recruiting to fill the position below:

Job Title: Digital Marketing Manager

Location: Lagos
Employment Type: Contract

Job Summary

• We are seeking a seasoned Digital Marketing Manager to join our team and lead digital marketing efforts.
• The Digital Marketing Manager will be responsible for analysing, developing, implementing, and managing marketing campaigns for FINTECH-related and other projects.
• This role requires a strong grasp of current marketing tools and strategies and the ability to lead integrated digital marketing campaigns from concept to execution.
• The ideal candidate will have a wealth of experience in digital marketing research, data analysis, social media marketing, website optimization, etc with a proven track record of driving results.

Key Responsibilities

• Fintech Expertise: Research, source and negotiate with merchants/ partners for profitable financial and money transfer deals on technical platforms.
• Product/ Service Expansion Research: Research and analyse profitable fintech services, present approaches and deliver strategies to implement them.

Digital Marketing Strategy & Execution:

• Develop, implement, and manage comprehensive digital marketing strategies across various channels, including SEO/SEM, email, social media, display advertising, and more.
• Lead and oversee the execution of marketing campaigns, ensuring alignment with business goals and objectives.
• Develop, implement, and manage social media strategies to enhance brand awareness and engagement.
• Continuously monitor and optimize campaign performance, utilizing A/B testing, analytics, and other tools to drive conversions and ROI.

Market Research & Trend Analysis:

• Conduct in-depth market research to identify new opportunities, understand competitor activities, and stay updated on the latest industry trends.
• Analyze consumer behaviour and digital engagement to identify patterns and insights that inform marketing strategies.

Social Media & Content Marketing:

• Develop and manage a robust social media strategy that enhances brand visibility and engages the target audience.
• Create and oversee the production of high-quality, engaging content for digital channels, ensuring consistency in brand voice and messaging.
• Develop, implement, and manage social media strategies to enhance brand awareness and engagement.

Website Optimization & Management:

• Manage and optimize the company’s website to improve user experience, increase traffic, and enhance conversion rates.
• Implement SEO best practices to ensure the website ranks highly on search engine results pages (SERPs).
• Utilize web analytics tools (e.g., Google Analytics) to track and report on website performance, making data-driven recommendations for improvement.

Data Analysis & Reporting:

• Analyze digital marketing data to measure the effectiveness of campaigns and initiatives, making informed decisions to optimize results.
• Prepare detailed reports on campaign performance, customer behavior, and market trends, providing actionable insights to stakeholders.

Online Marketing & Opportunity Identification:

• Identify and develop new online marketing opportunities that align with the company’s strategic goals.
• Collaborate with cross-functional teams to design and implement innovative digital marketing solutions.

Team Leadership & Collaboration:

• Lead and mentor a team of digital marketing professionals, fostering a collaborative and results-driven environment.
• Work closely with internal teams, including product development, sales, and customer service, to ensure marketing efforts are aligned with overall business objectives.

Qualifications

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field. Relevant certifications will be an advantage e.g., Google Analytics, HubSpot, etc.) is a plus.
• A minimum of 5 years of experience in digital marketing, with a proven track record of success in similar roles.
• Extensive experience in digital market research, data collection, and analysis, with the ability to translate data into actionable strategies.
• Strong expertise in social media marketing, website optimization, SEO/SEM, email marketing, and content creation.
• Proficient in digital marketing tools and platforms, including Google Analytics, Google Ads, social media management tools, and CRM systems.
• Excellent analytical skills, with the ability to interpret complex data and provide actionable insights.
• Strong project management skills, with the ability to manage multiple campaigns and projects simultaneously.
• Creative thinking and problem-solving skills, with a passion for innovation and staying ahead of industry trends.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

Benefits

• Salary: N300,000 - 400,000 Monthly.
• Work from Home
• Possibility of contract extension based on performance/ availability

Application Closing Date
25th August, 2024.