Digital Sales and Growth Channels Officer at Soso Care

Soso Care is a micro health insurance which aims to use innovative ways to bring insurance to millions of people who never had a cover before.

We are recruiting to fill the position below:

Job Title: Digital Sales and Growth Channels Officer 

Location: Port Harcourt, Rivers
Employment Type: Full-time

Job Summary

• We are looking for someone who is humble, drive and ambitious to approach sales and insurance in an on unconventional method. Key responsibilities will include as fellows:

Responsibilities
Growth Strategy Development:

• Strategic Planning: Develop and execute our digital growth strategy tailored to our goals and market dynamics.
• Market Penetration: Identify and implement strategies to penetrate new markets and our customer segments.

Channel Strategy and Management:

• Channel Selection: Determine which digital channels (e.g., social media, email, PPC, SEO) are most effective for reaching target audiences.
• Channel Optimization: Continuously optimize channel performance to maximize ROI and adapt strategies based on performance data.

Lead Generation and Sales Development:

• Lead Acquisition: Implement tactics to generate and nurture leads through digital channels.
• Sales Funnel Management: Optimize the sales funnel to increase conversion rates from leads to paying customers.

Performance Tracking and Analytics:

• Data Analysis: Use analytics tools to track and measure the effectiveness of digital marketing efforts and sales channels.
• Performance Metrics: Monitor key performance indicators (KPIs) such as customer acquisition cost (CAC), lifetime value (LTV), and return on ad spend (ROAS).

Campaign Execution:

• Campaign Design: Create and launch digital marketing campaigns that align with growth objectives.
• Testing and Optimization: Conduct A/B testing and other experiments to refine campaigns and improve performance.

Customer Acquisition and Retention:

• Acquisition Tactics: Develop and implement strategies to attract new customers through various digital channels.
• Retention Strategies: Create and manage initiatives to retain existing customers, such as loyalty programs and personalized offers.

Content and Messaging:

• Content Creation: Oversee the creation of engaging and relevant content that drives traffic and supports sales efforts.
• Messaging Consistency: Ensure consistent and compelling messaging across all digital channels.

Partnerships and Collaboration:

• Partnership Development: Build relationships with influencers, affiliates, and other digital partners to expand reach and drive growth.
• Cross-functional Collaboration: Work closely with other teams (e.g., product, customer support, engineering) to align digital strategies with overall business objectives.

Budget Management:

• Cost Control: Optimize spend to achieve maximum growth impact while maintaining cost-efficiency.

Technology and Tools:

• Tool Selection: Identify and implement digital tools and platforms that enhance growth and sales efforts.
• Integration: Ensure seamless integration of digital tools with existing systems and processes.

Market Research and Adaptation:

• Trend Analysis: Stay updated on industry trends and emerging technologies to adapt strategies accordingly.
• Competitor Analysis: Monitor competitors to identify opportunities and threats in the digital landscape.

Application Closing Date
30th September, 2024.