Head of Marketing (Fintech) at Kredi Bank

Kredi bank is a full service digital bank building a one-stop shop for digital financial services in Africa. Kredi is focused on making financial service products easy to use and fully accessible to consumers. We are fully licensed by the central bank of Nigeria. We are building a platform that allows users all key aspects of their financial lives.

We are recruiting to fill the position below:

Job Title:  Head of Marketing (Fintech) 

Location: Lagos
Employment Type: Full-time

The Role
We are searching for an experienced Head of Marketing to join our growing team.

• To achieve the market share, growth and profitability envisioned in the Strategic Plan of the Bank by designing, developing and successfully executing the Bank’s marketing/sales initiatives.
• To develop and maintain marketing strategies to meet agreed company objectives.
• To evaluate customer research, market conditions, and competitor data and implement marketing plan alterations as needed.
• To manage and streamline the vendor’s for the various activities in marketing and alternate channels and coordinate with the Management.

Responsibilities

• Develop and implement comprehensive marketing strategies to promote our products and services.
• Conduct market research to identify opportunities and trends, and to create effective marketing campaigns.
• Overseeing the customer service team.
• Training and managing Customer Service Representatives.
• Setting customer satisfaction targets and working with the customer service team to meet targets consistently.
• Drive customer acquisition and retention through various channels, including digital marketing, content creation, social media, email campaigns, and traditional marketing.
• Collaborate with the sales and product development teams to ensure alignment with marketing strategies and product launches.
• Work closely with the product team to understand product features and benefits, and effectively communicate them to customers.
• Analyze and report on marketing metrics to measure the effectiveness of campaigns and initiatives.
• Develop and manage marketing budgets to ensure the most efficient use of resources.
• Allocate resources effectively across various marketing channels to maximize ROI.
• Stay up-to-date with the latest trends and best practices in fintech marketing.

Requirements

• A University Degree in Marketing or a similar area.
• Computer literacy is essential.
• Minimum of 5 years of marketing, sales, or product management experience preferably in the Financial sector.
• Marketing Trainings and Certifications will be an added advantage.
• Experience in banking and Fintech sector preferred.
• Good knowledge of Banking and financial markets in Nigeria.
• Excellent verbal and written communication and presentation skills.
• Marketing and business planning skills.
• Strong Analytical skills and problem solving skills.
• Leadership skills and People Management skills.
• Risk Management Skills.
• Good knowledge of Marketing analytics.
• Good negotiation and interpersonal skills.

Benefits

• Competitive salary and benefits package.
• Opportunity to work in a fast-paced and dynamic environment.
• Be part of a growing and innovative Fintech company.

Application Closing Date
Not Specified.

Method of Application
Interested and qualified candidates should send their CV to: jobs@thekredibank.com using the Job Title as the subject of the mail.