Content Marketing Specialist at Earnipay Financial Technology Limited

Earnipay is a finance and people solutions company dedicated to helping businesses solve their Finance & People Operations Challenges.

We are recruiting to fill the position below:

Job Title: Content Marketing Specialist

Location: Lagos

Position Overview

• We are seeking a talented and strategic Content Marketing and Communications Specialist to join our team.
• The ideal candidate will have strong writing and communication skills, with a proven ability to create and execute effective content marketing strategies.
• You will be responsible for developing and managing content that supports our marketing goals, oversees communications, and enhances Earnipay’s brand visibility and reputation.

Responsibilities
Content Marketing:

• Develop and execute comprehensive content marketing strategies to support marketing campaigns, product launches, and other business objectives.
• Create high-quality content for various platforms, including blog posts, social media, articles, whitepapers, case studies, and website copy etc.
• Optimize content for SEO to improve search engine rankings and drive organic traffic.
• Conduct content audits to assess the effectiveness of existing content and identify areas for improvement.
• Monitor and analyze content performance metrics to inform future content creation and strategy.

Content Creation:

• Write clear, persuasive, and engaging content that aligns with Earnipay’s brand voice and messaging.
• Collaborate with the marketing team to generate content ideas and develop a content calendar.
• Create compelling and visually cohesive assets for landing pages, email campaigns, and other digital content.
• Work with designers and video producers to create visually appealing and compelling content that enhances the user experience.

Communications Management:

• Manage internal and external communications, including press releases, media relations, and company announcements.
• Develop and maintain relationships with media contacts and influencers to secure coverage and enhance Earnipay’s brand visibility.
• Coordinate and manage communication efforts during crises or significant events to ensure clear and consistent messaging.
• Develop key messaging frameworks and guidelines to support brand communications.

Editing and Proofreading:

• Review and edit content created by other team members to ensure it meets quality standards and aligns with brand guidelines.
• Proofread content for accuracy, grammar, and style.

Project Management:

• Manage multiple content and communication projects simultaneously, ensuring timely delivery and adherence to deadlines.
• Coordinate with internal teams and external vendors as needed for content production and distribution.

Market Research:

• Conduct research to stay up-to-date with industry trends, competitor activities, and audience preferences.
• Use insights from research to inform content creation and communication strategies.

Collaboration:

• Work closely with the marketing, product, and sales teams to understand project requirements and deliver content that meets strategic goals.
• Provide creative input and content expertise in brainstorming sessions and project planning meetings.
• Collaborate with the Digital Marketing Specialist to ensure alignment in overall marketing strategies and content distribution.

Education and Experience

• Bachelor’s degree in Communications, Journalism, Marketing, or a related field.
• 3+ years of proven work experience in content marketing, communications, or a related role.

Skills and Qualifications:
Technical Proficiency:

• Proficiency in content management systems (CMS) and SEO tools.
• Strong understanding of SEO principles and best practices.
• Familiarity with analytics tools to measure content performance.

Creative Skills:

• Excellent writing, editing, and proofreading skills.
• Strong ability to create compelling and engaging content that resonates with target audiences.
• Ability to develop and execute creative content strategies.

Communication Skills:

• Exceptional verbal and written communication skills.
• Strong interpersonal skills to build and maintain relationships with media contacts, influencers, and internal stakeholders.
• Ability to communicate complex ideas in a clear and concise manner.

Project Management:

• Strong project management skills with the ability to handle multiple projects simultaneously.
• Excellent organizational skills to manage deadlines and deliver high-quality content.
• Ability to work independently and as part of a team.

Adaptability:

• Ability to adapt to changing project requirements and deadlines.
• Flexibility to work in a fast-paced environment and manage multiple tasks.

Application Closing Date
Not Specified.