Marketing & Communications Manager at Baaraku

Baaraku is an HR consulting firm that deals with recruitment and outsourcing of tech and non-tech talents across the globe.

We are recruiting to fill the position below:

Job Title: Marketing & Communications Manager

Location: Lagos
Employment Type: Full-time

Job Description

• We are seeking a creative and strategic Marketing & Communication Manager to lead the development and implementation of our marketing and communications strategies.
• This role will be integral to enhancing Afriprize's brand presence, driving customer engagement, and building strong public relations.
• The ideal candidate will have a deep understanding of branding, digital marketing, social media, and PR, with a proven track record of creating compelling campaigns.

Key Responsibilities
Marketing Strategy Development:

• Develop and implement comprehensive marketing strategies that align with Afriprize's goals and target audience.
• Create and execute multi-channel marketing campaigns, including digital, print, and experiential marketing.
• Monitor and analyze market trends, competitor activities, and customer insights to inform marketing strategies.

Branding and Communications:

• Oversee the development and maintenance of company’s brand identity, ensuring consistency across all platforms and materials.
• Craft compelling brand messages and narratives that resonate with diverse audiences.
• Develop and implement communication strategies, including press releases, newsletters, and other corporate communications.

Social Media Management:

• Manage and grow company’s social media presence across various platforms, including Instagram, Facebook, Twitter, and LinkedIn.
• Create engaging content that drives interaction, shares, and follows.
• Monitor social media channels for customer feedback, trends, and opportunities for engagement.

Public Relations and Media Relations:

• Build and maintain relationships with media outlets, influencers, and key industry stakeholders.
• Coordinate and manage press events, interviews, and other media-related activities.
• Monitor media coverage and report on the effectiveness of PR initiatives.

Performance Analysis and Reporting:

• Track and analyze the performance of marketing campaigns, social media, and public relations efforts.
• Prepare regular reports on key metrics and provide insights for continuous improvement.
• Manage the marketing budget and optimize spend to maximize ROI.

Qualifications

• Bachelor's Degree in Marketing, Communications, Public Relations, or a related field; Master's degree preferred.
• Proven experience of a minimum of 6 years in a marketing or communications role, preferably within the e-commerce or gaming industry.
• Strong understanding of digital marketing, social media, and branding strategies.
• Excellent writing, editing, and communication skills.
• Ability to think creatively and strategically, with a keen eye for detail.
• Proficiency in relevant software and tools (e.g., Adobe Creative Suite, Google Analytics, social media management platforms).

Salary
N650,000 - N700,000 Monthly.

Application Closing Date
24th August, 2024.