Lead Generation, Field Marketing Manager at Max Drive

Max Drive - We are a team of passionate people and a leading technology-enabled company driven by a vision to solve the mobility challenges in Africa. We want to get people and goods to their destinations hitch-free. It is personal for us because we understand the frustration of epileptic transportation. We are making mobility safe, affordable, accessible, and sustainable through the deployment of high-performance technologies and operators.

We are recruiting to fill the position below:

Job Title: Lead Generation, Field Marketing Manager

Location: Lagos
Employment Type: Full-time

Job Description

• We are looking for a reliable and seasoned Field Marketing Manager who will manage, plan, field marketing campaigns and coordinate day-to-day projects and other marketing employees across Nigeria and our growing footprint across Africa. 
• You’ll play a major role in executing and measuring the results of various marketing campaigns. You must be highly analytical, a self-starter, results-oriented and able to thrive in an entrepreneurial and fast-paced environment. We are also committed to and encourage equal opportunity.
• As Field Marketing Manager you will report to the Director of Product Marketing and coordinate with internal teams (e.g. Growth/Sales). You will be supported by a growing number of Field Marketing Associates, as well as MAX’s dedicated field marketing agency.

Responsibilities

• Planning field marketing events, including choosing locations, materials and staff for assignments.
• Managing key vendor relationships, including MAX’s field activations agency partners, collateral suppliers and licensing intermediaries.
• Liaise closely with the Field Sales team, in order to ensure field marketing efforts deliver quality leads that the FS team can close.
• You will be in charge of a field marketing calendar of events, which will likely include multiple activations, across multiple cities in multiple countries, at any given time. 
• The field marketing calendar you develop will also need to make provision for seasonal promotional opportunities, as identified in conjunction with the Director of Product Marketing.
• Auditing the results of field marketing efforts to identify strengths and weaknesses and adjust methods accordingly.
• Deliver a results report for every activation activity, as well as weekly and monthly reports of activation activity impact per city.
• In particular, develop processes to measure footfall, reach, engagements and number and quality of leads generated.
• You will also take accountability for the budgeting process for individual field marketing interventions, and report on key metrics such as cost per lead.
• Ensure all events and field marketing campaigns are delivered on time and within budget, measure and report on their effectiveness.

Requirements

• Degree in marketing, sales or relevant field
• At least 5 years of experience delivering, accelerating, and expanding sales pipeline through regional marketing or similar role
• Strong written and oral communication
• Ability to communicate in Yoruba and Pidgin an advantage 
• Highly organized and proficient at managing multiple projects at the same time
• You are entrepreneurial and work well in a rapidly changing environment
• You are creative, innovative, and always think outside the box
• Ability to work in a global context - Previous experience working in high-impact environments is preferred
• Past track record of recruiting and developing a high performing team
• Passionate about customers and demonstrated experience at building strong relationships
• Understand the diverse nature of different countries i.e., work environments, cultures, market changes, customer behavior etc.
• Futuristic and visionary with an entrepreneurial mindset, agile and adapts quickly in a fast-paced environment
• Data-driven method for decision making using KPIs and metrics

Application Closing Date
Not Specified.