Regional Sales Manager at Frutta Foods and Services Nigeria Limited

Frutta Foods and Services Nigeria Limited has since its incorporation in 2003, committed to manufacturing of wide range of fruit juices and drinks. Our operational processes conform to international and Nigeria standards delights our consumers expectations. We use the finest raw material from around the globe to blend our juices and drinks using the most advanced safe technologies under hygienic conditions.

Passionate for the taste of delicious fruits? Blended using the finest fruit concentrates and filled in gable top packaging using hot fill process, Frutta Juice offers you the benefits of natural nutrients and the great taste of fruits. It is available in five variants, in two different sizes 1L and 250 mL.

We are recruiting to fill the position below:

Job Title: Regional Sales Manager

Location: Port Harcourt, Rivers
Job type: Full-time
Department: Sales and Marketing
Reports to: National Sales Director

Job Summary

• A key contributor to the business transformation and success of the business strategic sales plan with an effective regional sales force;
• Demonstrating industry leadership in driving and achieving revenue, coverage, distribution, pricing, market share and brand building expectations.

Responsibilities

• Responsible for executing sales and marketing strategies, and effectively managing the Regional Sales Team to achieve set goals.
• Manage existing distributors and wholesalers, and recruit more to cover all the white spaces to ensure distribution of Frutta’s brands across the Region.
• Train, coach, manage and supervise Regional Sales Team to achieve monthly sales and revenue targets.
• Effectively execute and implement "Route-to-Market" strategy across the region to effectively distribute Frutta’s brands and win in all retail outlets.
• Achieve retail coverage expectations by channel by location.
• Execute all Channel promotional activities to win disproportionately in the region.
• Effectively manage the regional sales team to keep them motivated, inspired and committed on the job.
• Provide detailed monthly sales report by brand/SKU/Customer to the National Sales Manager.
• Execute all national initiatives and guidelines in a timely and excellent manner.
• Effectively manage customers to drive customer satisfaction.
• Build and motivate a high performing team.
• Spend 70% of time focusing on retail outlets in the market to train, develop and support the sales team to win disproportionately in the region.
• Provide monthly demand forecast by SKU by brand by customer.
• Track and share competitor market activities in a timely manner.

Job Requirements
Educational Qualification:

• Candidates should possess a Bachelor's Degree in Marketing, Business Administration or a relevant field.
• Master’s Degree will be an added advantage.
• Relevant certifications and training are an added advantage.

Work Experience:

• A minimum of 10 years FMCG sales experience with at least 5 years in Regional Sales Leadership role. Experience in Juice and beverage products is highly relevant.
• A track record of delivering results in a Sales role that focused on building capability, business transformation, and growth.
• Successful track record in managing high-performance sales and Marketing teams within a region and result-oriented.
• Has people management experience.
• Demonstrated ability to coach and develop teams.

Technical requirements:

• In-depth knowledge of Region and Nigeria markets for Juice and Beverages Product.
• Knowledge of Business strategy development, Distributor Management, Regional Operations, Retail, Open Market, Key Accounts, etc.
• Demand forecasting and business development.
• Good knowledge of channel structure and opportunities.

Required Skills & Behavioural Competencies:

• Product and Industry knowledge
• Competitor insights
• Strategic Thinker
• Analytical Skills
• Resilient
• Business Transformation and Change Advocate
• Leadership Skills
• Commercial Acumen
• Customer Management
• Negotiation Skills
• Selling skills
• Channel Strategy
• Exceptional Presentation & Communication Skills
• Excellent interpersonal skills
• An understanding of evolving business needs.
• Revenue Growth
• Coach, lead, motivate, and inspire subordinates to achieve results.
• Lead by example.

Application Closing Date
Not Specified.