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Head of Category - Home Care at PZ Cussons Nigeria Plc

Posted on Mon 02nd Sep, 2024 - hotnigerianjobs.com --- (0 comments)


PZ Cussons is a dynamic consumer products group and innovator of some of the world's best known and loved brands. Calling on over 130 years of expertise, we operate internationally in carefully selected developed and emerging markets that present the greatest strategic potential for future growth. Our world-class supply chain and distribution networks enable us to meet our global consumer needs and deliver quality brands that add value and enhance everyday lives.

We are recruiting to fill the position below:

Job Title: Head of Category - Home Care

Location: Nigeria
Employment Type: Full-time
Report to: Head of Marketing, Family Care

Job Purpose

  • Utilize a thorough understanding of the African consumer, customer and competitor environment to develop compelling category/brand strategies, aligned to group brand strategies

Significant  Relationships:
Internal & external:

  • Regional Marketing team
  • Brand Activation team
  • Cross-functional teams from Finance, Commercial, Supply Chain, HR, NPD, Consumer Insight, Digital
  • Advertising agencies & Service providers

Key Accountabilities

  • Create and develop category/brand strategies to grow the category/brands market share volume/value and profitability
  • Support the delivery of overall budgeted profitability of the Category by developing solid brand strategies that grow and sustain brand performance
  • Monitor and report the regional category performance through brand health indicators (NNS, GM, MC) and key consumer KPIs (awareness, trial, attribute rating etc.)
  • Explore & exploit new growth opportunities for the category.
  • Lead the NPD process ensuring that its requirements are managed and delivered according to targets with clear hand over to CBUs at Gate 2
  • Collate regional consumer insights and output from research plans to feed into the development of the brand strategy
  • Define pricing policy for products within the category/brand portfolio in the Region
  • Ensure development of regional communication material aligned to the category/brand strategy and that support the delivery of CBU brand plans
  • Participate actively in company-wide initiatives as required – e.g. Margin Improvement
  • Proactively identify sources and resource needs to support brand growth

Job Context & Special Features:

  • Significant in-country and regional travel
  • International travel
  • Flexibility to work on weekends

Requirements

  • Bachelor Degree.
  • Over 7 years of demonstrated experience in Brand Management.
  • Professional Qualification in Marketing is essential.
  • Post graduate degree is desirable.
  • IT savvy including the use of MS Office Suite of Applications.

Application Closing Date
Not Specified.

Sorry, this listing is no longer open.

  

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