Analyst - Digital Marketing (Marketing Technology) at MTN Nigeria

MTN Nigeria - The leader in telecommunications in Nigeria, and a part of a diverse community in Africa and the Middle East, our brand is instantly recognisable. It is through our compelling brand that we are able to attract the right talents who we carefully nurture by continuously improving our employment offerings even beyond reward and recognition.

We are recruiting to fill the position below:

Job Title: Analyst - Digital Marketing (Marketing Technology)

Job Identification: 4774
Location: Ikoyi, Lagos
Job Schedule: Full time
Job Category: MTN Level 2
Reports To: Manager - Digital Marketing Content Strategy
Division: Marketing

Mission

• Responsible for supporting and enhancing the effectiveness of MTN Nigeria’s digital marketing efforts through technology
• Manage the planning, execution, and optimization of digital media campaigns across multiple channels to ensure they align with MTN’s strategic goals.
• Support the Digital Manager in the development and deployment of all digital marketing campaigns, ensuring alignment with MTN’s overall digital strategy and divisional goals.

Description

• Ensure the consistent application of best practices in digital marketing across all campaigns, leveraging advanced marketing technologies.
• Lead the implementation and optimization of marketing technology tools, including CRM systems, marketing automation platforms, and AI-driven solutions, to enhance campaign execution.
• Collaborate with IT and data teams to ensure seamless integration and data flow across marketing platforms, improving customer insights and campaign effectiveness.
• Oversee the end-to-end coordination of digital media deployments, product launches, and re-launches, ensuring alignment with MTN's digital strategy.
• Develop and implement work plans for digital marketing campaigns, ensuring they are in line with the overall media and marketing strategy.
• Prioritize tasks and manage multiple projects to meet deadlines and maintain the quality and effectiveness of digital marketing initiatives.
• Utilize data-driven insights to design and execute targeted, personalized digital marketing campaigns that enhance customer engagement and satisfaction.
• Work closely with the Customer Experience team to ensure that digital marketing initiatives are aligned with customer needs and expectations, improving overall customer journeys.
• Continuously monitor and optimize the performance of digital campaigns, providing insights and recommendations to enhance customer engagement and drive better business outcomes.
• Provide stakeholders with timely and relevant information to support the evaluation and optimization of digital marketing projects.

Requirements
Education:

• A First Degree in a Business-related or any Social Science discipline
• A post-graduate diploma in marketing, digital marketing, business administration, or a related discipline will be an added advantage.
• Relevant certifications in digital marketing
• APCON Certification
• Fluent in English

Experience:
3 - 7 years’ experience, which includes

• At least 3 years of core marketing experience.
• Experience in leading teams and agency relationships in planning and developing digital campaigns
• Proficiency in the use of digital marketing tools like Google Analytics, Mix Panel, Apps Flyer, Metabase, Data Studio, Mailchimp, SEMrush, etc.
• Highly creative with experience identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Strong communication and writing skills
• Interpersonal skills.

Application Closing Date
12th September, 2024.