Commercial Analytics & Insights Manager at Guinness Nigeria Plc

Guinness Nigeria Plc is a major market for Diageo: Guinness Nigeria operates in the unique and fast-growing alcohol industry of over 15mhl beer potential. It is the only company that does Total Beverage Alcohol (TBA) in Nigeria. It’s an on-trade-dominated market but with a fast-growing off-trade channel.

We are recruiting to fill the position below:

Job Title: Commercial Analytics & Insights Manager

Job Requisition ID: JR1103390
Location: Ikeja, Lagos
Job Type: Full-time

Job Description

• The role is responsible for driving great insights through execution reporting to ensure quicker decisions are made, managing performance from a total Business perspective all the way down to store level and driving accountability at all levels.
• The role holder will be the point of contact for Sales Operations to drive the correct execution standards by Channel as well as the key contact to CP&A to ensure tracking elements are briefed on time and objectives are measured as agreed upon and signed off. 
• The role holder will also drive correct level of Reporting, focusing on exceptions, to ensure gaps are identified and closed to drive business NSV.

Other Key Accountabilities
Sales Systems & Data Management:

• Collaborate with the Sales Team and Data Specialists to integrate, develop and implement systems solutions to increase commercial results through improved KPI measurement and reporting and business processing capability.
• Create and updates the SFA system with all the approved activities for execution by the sales team
• Defines the structure of any additional data sets required to complete analysis of a given business problem, collects and cleanses the data for analysis
• Support with data quality assurance and data cleansing of existing data sets for analysis
• Develop business cases on any additional enhancements that are not within the current system capabilities

Drive Insights from Gap analysis measures:

• Build actionable insights from outlet execution reports and be fully accountable to develop exception reporting, highlighting gaps and identifying opportunities, risks and recommending an action plan to close the gaps.
• Develop Data measurement comparison reporting that highlight if there is improvement on executions and implementation of plans during specific periods of the year/month.
• Ensure consistency in reporting and actionable execution plans by channel and segment.
• Develop streamlined processes by recommending standards and procedures resulting in improved efficiencies and increased accuracy.
• Identifying and understanding performance trends, assessing performance against targets and highlights opportunities.
• Process and analyze large datasets, producing clear findings and recommendations.

Systems reporting and analysis to facilitate strategic growth:

• Facilitate alignment of business strategy with customer strategy
• Analyse operational intelligence to ensure accuracy and provide meaning and trends.
• Generate and analyse reports and provide feedback on reporting when necessary.
• Explore and identify new business opportunities and make recommendations for action.
• Provide monthly reports on key KPI’s being tracked by the Sales team, highlighting areas of concern and opportunity.
• Align reports to business objectives.
• Collaborate with Capability Manager to develop relevant training materials (assist in training where required)
• Customer Market and KAM team – align to Global training.

Facilitate operational excellence:

• Understand the expectations of stakeholders.
• Monitor and measure operational activities and key outputs.
• Supporting Execution activity by providing Insights for trade team
• Supporting the team with National or Quarterly Dashboards
• Provide support to KAM and Divisional Teams
• Engage with sales operational team to facilitate and support achievement of excellence.
• Ensure the integrity of data.
• Work with Commercial MD lead to align data across all Platforms
• Trax insights and Pricing
• 3rd Party capability audit
• Identify projects to streamline areas for improvement.

Compliance:

• Familiarize and comply with applicable procurement agreements, licenses, legislation, regulatory policies, internal policies, and procedures, etc.

Experience, Qualifications and Leadership

• Commercial Graduate Degree qualification - Business Related
• Experience in Commercial (Minimum 2-3 years) working in sales and or customer marketing is a prerequisite.
• Basic experience in Planning functions (minimum 1-2 years)
• Work within a virtual team, cross-functionally and with a high sense of initiative and ownership, being self-sufficient and independent.
• Category and competitor knowledge
• Basic understanding of our industry, the channels our products are sold, in-store requirements and account specific marketing.
• Familiarity with market measurement data and interpretation into actionable insights
• Project Management Expertise
• Build collaborative and influential relationships with peers in Commercial.
• Strong analytical skills, systems aptitude, and data-handling expertise

Key Skills:

• Commercial Acumen with keen learning mindset
• High cognitive ability
• Facilitate operational simplicity, enabling decisions to be made, aligned to and executed swiftly.
• Dealing with day-to-day ambiguity & problem-solving ability
• Proven commercial acumen with strong focus on financial acumen and analytical skills, with the ability to translate into actionable insights.
• Good analytical skills and a high attention to detail
• Need to be flexible, entrepreneurial, and ability to work with multiple stakeholders.
• Excellent communication skills (written and verbal)
• Excellent planning skills
• Good Decision Quality.

Application Closing Date
Not Specified.