Sales & Marketing Analyst at an Information and Communications Technology Company

We provide functionally innovative services in the Information and Communications Technology industry that are beneficial to consumers, corporate organizations, governmental and non-governmental organizations, both local and international.

We are recruiting to fill the position below:

Job Title: Sales & Marketing Analyst

Location: Lekki Phase 1, Lagos
Employment Type: Full-time

Responsibilities

• Analyze sales and marketing data to evaluate the effectiveness of current strategies and identify areas for improvement
• Track and report on key performance indicators (KPIs) such as sales growth, market share, and customer acquisition costs.
• Conduct market research to identify trends, customer needs, and competitive positioning.
• Provide insights into market conditions, competitor activities, and customer preferences.
• Create regular reports and dashboards to communicate findings and recommendations.
• Present data-driven insights to stakeholders to support decision-making.
• Evaluate the performance of marketing campaigns, including digital advertising, email marketing, and social media efforts.
• Analyze the return on investment (ROI) of different marketing initiatives and suggest improvements.
• Develop sales forecasts based on historical data, market conditions, and trend analysis.
• Work closely with the sales team to set targets and monitor progress.
• Collaborate with sales and marketing teams to develop and refine strategies based on data insights.
• Support product development teams by providing market insights and customer feedback.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related fields.
• 2 to 5 years’ experience in Sales Analysis, Marketing Analysis.

Other Skills / Requirements:

• Proficiency in Microsoft Excel.
• Strong ability to analyze complex data sets, identify trends, and derive actionable insights.
• Critical thinking and problem-solving skills.
• Excellent verbal and written communication skills.
• Ability to translate data into clear and actionable business strategies.
• Experience in working cross-functionally with sales, marketing, and product teams.
• Strong understanding of market dynamics, customer behavior in the e-commerce.

Salary
Very Attractive

Application Closing Date
20th September, 2024.