Head of Marketing at Maurice Xandra Solutions Limited

Maurice Xandra Solutions Limited is a management consulting company that renders quality services in Human Resource, Management and Process improvement. MXS Limited was set up to provide high quality, up to date training, team management and process improvement services for its clients.

We are recruiting to fill the position below:

Job Title: Head of Marketing

Location: Lagos
Employment Type: Full Time

Key Responsibilities
Marketing Strategy Development:

• Develop and execute a holistic marketing strategy to enhance the company’s brand presence and drive user growth.
• Identify target market segments and design targeted campaigns for customer acquisition and retention.
• Set measurable marketing goals and KPIs to track performance and adjust strategies accordingly.

Digital Marketing:

• Oversee all digital marketing activities, including SEO, SEM, social media, email marketing, and content creation.
• Develop and manage digital campaigns that drive traffic, engagement, and conversions.
• Utilize analytics tools to monitor digital performance and optimize campaigns based on data insights.

Event Planning:

• Plan and execute marketing events, including product launches, industry conferences, and promotional events.
• Coordinate logistics, manage vendor relationships, and ensure events align with the company’s brand and objectives.
• Measure and evaluate the success of events, gathering feedback to refine future strategies.

Brand Management:

• Build and maintain a strong, recognizable brand identity for the company across all channels and platforms.
• Ensure consistency in brand messaging and visual identity in all marketing materials and communications.
• Manage brand positioning and reputation in the market

Campaign Management:

• Design and execute integrated marketing campaigns across digital and traditional channels.
• Track campaign performance, optimize strategies, and report on results.
• Manage the marketing budget and allocate resources to maximize ROI.

Team Leadership:

• Build, lead, and mentor a high-performing marketing team.
• Provide guidance and support to team members, fostering a collaborative and innovative work environment.
• Set clear objectives and performance metrics for the marketing team.

Market Research and Analysis:

• Conduct thorough market research to understand customer needs, preferences, and trends.
• Analyze competitive landscape and industry developments to inform marketing strategies.
• Use insights to make data-driven decisions and refine marketing approaches.

Partnerships and Collaborations:

• Identify and establish strategic partnerships and collaborations to expand the company’s reach.
• Work with external agencies, influencers, and partners to enhance marketing efforts.
• Negotiate and manage partnership agreements to ensure alignment with business goals.

Customer Engagement:

• Develop strategies to enhance customer engagement and loyalty.
• Create compelling content and experiences that resonate with target audiences.
• Oversee customer feedback and incorporate insights into marketing strategies.

Reporting and Analysis:

• Track and report on marketing performance, including campaign effectiveness and key metrics.
• Prepare detailed reports for the CEO and senior management, highlighting achievements and areas for improvement.
• Utilize analytics to measure effectiveness and optimize marketing initiatives.

Skills, Qualifications and Experience

• B.Sc. in Marketing, Business Administration, or a related field; or advanced degree preferred. MBA desirable
• Minimum of 5-7 years of experience in Marketing, or a related role.
• Professional certifications in digital marketing, content marketing, or social media management.
• Excellent writing and oral communication skills, including report writing.
• Emotional intelligence.
• Good knowledge of Microsoft tools like Microsoft Office, Word, Excel, and PowerPoint.
• Exceptional leadership and team management skills.
• Ability to work in a fast-paced, innovative tech environment.
• Strategy planning and implementation.
• Organization and time management abilities.
• Meticulous attention to detail and accuracy.
• Ability to multi-task and meet tight deadlines.
• Meticulous attention to detail and accuracy.
• Ability to multi-task and meet tight deadlines

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their CV to: hr@mauricexandra.com using the Job Title as the subject of the mail.