Digital Marketer at DuoTech HR Consulting

At DuoTech HR Consulting, we understand that the success of any organization lies in its people. We are a leading HR Tech company dedicated to empowering businesses with innovative solutions and cutting-edge technology to transform their human resources practices. With years of expertise in the HR industry, we have a deep understanding of the challenges faced by businesses today. We believe that every company, regardless of its size or industry, deserves access to top-tier HR solutions that drive growth, improve employee engagement, and maximize productivity.

We are recruiting to fill the position below:

Job Title: Digital Marketer

Location: Wuse 2, Abuja (FCT)
Employment Type: Full-time
Reports To: Marketing Manager/Head of Marketing
Level: Mid-Level
Department: Marketing

Job Overview

• The Digital Marketer is responsible for developing and executing online marketing strategies to enhance brand visibility, generate leads, and drive conversions.
• This role focuses on utilizing various digital channels, including social media, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising, to meet the company’s marketing objectives.
• The Digital Marketer will work closely with the marketing and content teams to ensure alignment with the overall marketing goals.

Core Responsibilities
Digital Marketing Strategy Development:

• Create and execute comprehensive digital marketing strategies tailored to increase online visibility, website traffic, and lead generation.

Social Media Management:

• Manage all company social media accounts, ensuring consistent brand messaging and engaging content across platforms like Instagram, LinkedIn, Facebook, Twitter, and others.

Search Engine Optimization (SEO):

• Conduct keyword research, on-page and off-page SEO to optimize the company’s website and blog for search engine rankings.

Paid Advertising Campaigns (PPC):

• Plan, implement, and monitor PPC campaigns on platforms like Google Ads, Facebook Ads, and others to drive targeted traffic and improve conversions.

Content Creation and Management:

• Collaborate with content creators to develop engaging content for blogs, social media, and website updates that align with marketing strategies.

Email Marketing:

• Develop and execute email marketing campaigns to nurture leads, promote services, and increase customer engagement.

Performance Tracking and Reporting:

• Analyze campaign performance metrics using digital analytics tools (Google Analytics, SEMrush, etc.), adjusting strategies based on insights and preparing regular reports on digital marketing performance.

Key Relationships

• Internal: Marketing Team, Content Creators, Sales Team, IT/Development Team
• External: Digital agencies, Advertising platforms, Influencers, Freelancers.

Requirements
Education:

• Bachelor’s Degree in Marketing, Digital Marketing, Communications, or a related field.

Experience:

• 2-4 years of proven experience in digital marketing, social media management, SEO, or PPC advertising.
• Experience working with digital marketing tools such as Google Analytics, SEMrush, and CRM platforms.

Skills:

• Strong understanding of SEO, PPC, social media management, and email marketing techniques.
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret digital marketing data to optimize campaigns.

Behavioral Competencies:

• Highly creative with the ability to think strategically.
• Adaptability to the fast-paced and constantly evolving digital marketing environment.
• Strong attention to detail and organizational skills.

Additional Requirements:

• Certifications in Google Ads, Facebook Ads, or SEO are an added advantage.
• Familiarity with WordPress or other CMS platforms is a plus.

Salary
N150,000 - N200,000 / month.

Application Closing Date
8th October, 2024.