Digital Marketing Manager at Dang Lifestyle

Dang Lifestyle - Born out of a mission to provide unique fragrances for you, Dang Lifestyle gives fragrances worth remembering and celebrating for a lifetime. On our journey to becoming a generational business, we love creating connections and ensuring that every aspect of your life feels brighter and smells as heavenly as our wide array of scents. Our goal is making your scented space memorable. Be rest assured of quality products from our company in respects to our home fragrances, body care products and perfumes. We are here to serve you for a lifetime.

We are recruiting to fill the position below:

Job Title: Digital Marketing Manager

Location: Lagos
Employment Type: Full-time

Responsibilities
Strategy Development: 

• Assist in developing and implementing comprehensive marketing strategies to achieve business objectives and drive brand growth. 
• Conduct market research and competitive analysis to identify opportunities, trends, and consumer insights. 
• Collaborate with cross-functional teams to align marketing efforts with product launches, sales initiatives, and corporate objectives. 

Campaign Management: 

• Manage the planning, execution, and optimization of marketing campaigns across various channels, including digital, social media, print, and events. 
• Coordinate with internal teams, agencies, and vendors to develop creative assets, messaging, and promotional materials. 
• Monitor campaign performance and KPIs and analyze data to evaluate effectiveness and make data-driven decisions. 

Content Creation: 

• Develop and curate compelling content for marketing materials, including website, social media, email campaigns, and advertising. 
• Ensure consistency in brand messaging, tone, and visual identity across all marketing channels. 
• Collaborate with creative teams to produce high-quality content that resonates with target audiences and drives engagement. 

Digital Marketing: 

• Oversee digital marketing initiatives, including website optimization, SEO/SEM, email marketing, and online advertising. 
• Monitor digital analytics and KPIs to track performance, identify trends, and optimize strategies for maximum impact. 
• Stay informed about digital marketing trends, best practices, and emerging technologies to drive innovation and growth. 

Skills
Technical Skills:

• Proficiency in marketing automation and CRM platforms (e.g., HubSpot, Salesforce) for campaign management and lead generation. 
• Strong analytical skills for data interpretation, campaign performance analysis, and ROI measurement. 
• Knowledge of digital marketing tools and technologies, including SEO tools, Google Analytics, and social media management platforms. 
• Familiarity with graphic design software (e.g., Adobe Creative Suite) for content creation and asset development. 

Soft Skills:

• Leadership and team management abilities to lead and motivate a marketing team to achieve goals and objectives. 
• Excellent communication and presentation skills for articulating marketing strategies, ideas, and recommendations. 
• Strategic thinking and problem-solving abilities to develop innovative marketing solutions and overcome challenges. 
• Collaboration and relationship-building skills to work effectively with internal teams, external partners, and stakeholders. 

Application Closing Date
Not Specified.