Brand Marketing Manager at the Simba Group

The Simba Group which started operations in 1988, is a conglomerate having a Pan-Nigeria presence and business interests in some other most dynamic sectors in the economy. The Group is a dominant player in the transportation, power products, and IT-enabled service sectors which are critical to the sustained growth of the Nigerian Economy. The corporate vision of the Group is to provide innovative and quality products along with excellent aftersales service to our customers. The activities of the Group are guided by strong value systems built around Integrity, Innovation, Openness, and Consistency.

We are recruiting to fill the position below:

Job Title: Brand Marketing Manager

Location: Lagos
Employment Type: Full-time

Job Summary

• Our company is looking for the Brand Manager will be responsible for managing the company's largest brand, ensuring it reaches the right market and significantly increases sales.
• The ideal candidate will have at least 5 years of experience in brand management, a deep understanding of market dynamics, and a proven track record of driving brand growth.

Responsibilities

• Develop and implement comprehensive brand strategies to position the flagship brand effectively in the market.
• Conduct market research and analysis to identify target audiences, market trends, and competitive landscape.
• Collaborate with cross-functional teams, including marketing, sales, product development, and customer service, to ensure brand consistency and alignment with business objectives.
• Manage and oversee all brand communication and marketing activities, including advertising, promotions, public relations, and digital marketing.
• Monitor and analyze brand performance metrics, sales data, and market feedback to assess the effectiveness of brand strategies and make necessary adjustments.
• Develop and manage the brand budget, ensuring efficient allocation of resources to maximize ROI.
• Lead brand innovation and development initiatives to drive growth and market expansion.
• Ensure brand compliance with all relevant regulations and industry standards.
• Build and maintain strong relationships with key stakeholders, including customers, partners, and vendors.
• Represent the brand at industry events, trade shows, and other promotional activities.

Skills Requirements

• Strong understanding of market research, consumer behavior, and competitive analysis.
• Excellent strategic thinking and analytical skills.
• Proficient in marketing tools and software, as well digital initiatives.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to work effectively in a fast-paced, dynamic environment.
• Strong leadership and project management skills.
• Creative mindset with a passion for building and sustaining brand equity.

Application Closing Date
30th October, 2024.