Senior Manager - Marketing Research Specialist at Beacongate Limited

Beacongate Limited is an HR Consulting Firm, offering a wide range of HR support services to organizations in the area of advisory, recruitment, training, business coaching, outsourcing, and HR services

We are recruiting to fill the position below:

Job Title: Senior Manager - Marketing Research Specialist

Location: Ikeja GRA, Lagos
Employment Type: Full Time

Key Responsibilities

• Lead the design and execution of comprehensive marketing research projects to gather insights on market trends, customer behavior, and competitive positioning.
• Analyze complex data sets, identify trends, and develop actionable insights that guide marketing strategies and drive business growth.
• Utilize a wide range of research methods (surveys, focus groups, interviews, data analysis, etc.) to capture customer preferences, market trends, and business opportunities.
• Provide deep insights into consumer behavior patterns and preferences to shape marketing campaigns, product development, and brand positioning.
• Conduct competitive analysis to monitor competitors' activities, market share, and marketing strategies, providing insights to inform strategic decision-making.
• Develop clear and concise reports, dashboards, and presentations that communicate research findings and recommendations to key stakeholders, including senior management and cross-functional teams.
• Work closely with marketing, product development, sales, and other departments to ensure alignment of research insights with business objectives.
• Manage relationships with external research vendors and agencies, ensuring projects are delivered on time and within budget.
• Mentor and lead a team of marketing research analysts, providing guidance and fostering a collaborative and innovative work environment.

Qualifications & Skills
Education:

• Bachelor's Degree in Marketing, Business, Statistics, or a related field (Master's preferred).

Experience:

• 7+ years of experience in marketing research, consumer insights, or a related field, with at least 3 years in a leadership role.
• Proven experience in designing and conducting qualitative and quantitative research studies.
• Experience with data analysis tools (e.g., SPSS, SAS, R, or similar).

Skills & Competencies:

• Strong analytical and problem-solving skills, with the ability to interpret complex data sets and make actionable recommendations.
• Expertise in various research methodologies (e.g., surveys, focus groups, customer interviews, ethnography, etc.).
• Excellent communication and presentation skills, with the ability to present complex information in a clear and impactful manner.
• Proficiency with data visualization and reporting tools (e.g., Power BI, Tableau).
• Strong project management skills, with the ability to manage multiple projects simultaneously.
• Ability to collaborate with cross-functional teams and influence decision-making.

Technical Skills:

• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
• Familiarity with CRM and marketing automation tools is a plus.

Key Competencies:

• Ability to develop and implement research strategies that align with business goals.
• Proven ability to lead and mentor teams while driving high-performance standards.
• Attention to detail in analyzing data, developing reports, and creating actionable insights.
• Ability to thrive in a fast-paced and dynamic environment with changing business needs.
• Deep understanding of consumer needs and a focus on delivering valuable insights that improve customer experience.

Salary & Benefits

• N500,000 - 600,000 Monthly Net.
• Health, dental, and vision insurance
• Paid time off
• Professional development opportunities.

Application Closing Date
14th October, 2024.