Senior Brand Executive at Kuda Bank

Kuda is a full service, app-based digital bank. Our mission is to be the go-to bank not just for those living on the African continent, but also for the African diaspora wherever they might live, anywhere in the world. Kuda is free of ridiculous banking charges and great at helping customers budget, spend smartly and save more. We raised the largest seed round ever seen in Africa, and completed a Series A funding round in February 2021, led by some of the world's smartest venture capital investors. With offices in London (our HQ), Lagos and Cape Town, and further offices opening across Africa during 2021, Kuda is fast becoming recognised as the leading 'Neobank' for Africans.

To help us grow into the company that can bring meaningful change to the way people across Africa get access to great financial products and services in order to take control of their personal finances, we are actively looking for bright, talented, driven people who are excited by our mission. If this sounds like a great way to spend your valuable time, then please get in touch with us.

We are recruiting to fill the position below:

Job Title: Senior Brand Executive

Location: Lagos
Emploment Type: Full Time

Description

• The Senior Brand Executive supports the Senior Brand Manager in executing brand strategies and initiatives.
• This role involves managing day-to-day brand activities, coordinating with internal and external teams, and ensuring that all brand-related projects align with the brand strategy.
• The Senior Brand Executive plays a key role in maintaining brand consistency, overseeing the development of marketing materials, and analyzing market trends to support brand growth.

Key Responsibilities

• Campaign Project Management: Manage the execution of brand campaigns, including timelines, budgets, and deliverables, ensuring that all projects are completed on time and within scope.
• Performance Tracking: Monitor the performance of brand campaigns and initiatives, using data and analytics to measure effectiveness and inform future strategies.
• Market Research: Conduct market research and analyze consumer insights to inform brand decisions and identify growth opportunities.
• Cross-functional collaboration: Work closely with other teams, including marketing, communications, and product teams, to ensure a cohesive approach to brand activities.
• Brand Consistency: Ensure all communications and marketing efforts are consistent with the brand’s voice, tone, and visual identity.
• Touchpoint Monitoring: Support the monitoring of all brand touchpoints, including customer interactions, digital platforms, and physical experiences, to ensure they contribute positively to the overall brand perception, and report key insights to the Senior Brand Manager.
• Brand Strategy Execution: Assist in implementing brand strategies and ensure that all activities are aligned with the brand's objectives.

Requirements

• Education: Bachelor’s Degree in Marketing, Business, Communications, or a related field.
• Experience: 2 - 3 years of experience in brand management, marketing, or a related field.

Skills:

• Strong understanding of brand management principles.
• Excellent communication and interpersonal skills.
• Strong note-taking and documentation skills
• Strong project management abilities.
• Creative thinking and problem-solving skills.
• Proficiency in marketing tools and software.

Application Closing Date
Not Specified.