Digital and Experiential Marketing Manager at WorkSpace Global Consulting

Posted on Fri 21st Aug, 2015 - hotnigerianjobs.com --- (0 comments)

Workspace Global, is currently seeking to employ suitably qualified candidate to fill the position below:

Job Title: Digital and Experiential Marketing Manager

Location: Lagos

Job Description

If you live and breathe digital marketing with the wealth of experience in experiential marketing, we want to talk to you.
We are looking for a Digital and Experiential Marketing Manager who possesses strong business development skills to develop, implement, track and optimize our digital and experiential marketing company.

Responsibilities
Business Development:

Core responsibility to run and grow the agency.

Digital Marketing:

Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels

Experiential Marketing:

Lead the brand strategy and message plan for all major brands in the area of Experiential Marketing.
This includes oversight, training and management of the Refresh Crew and owner and creator of the comprehensive Experiential Brand Strategy.
The manager will be responsible for development of a consumer facing brand strategy specific to the brands of our clients.
Creation and communication of comprehensive brand plan around all experiential marketing efforts. This includes detailed experiential brand plans for each brand field team. The plans will include detailed account on the strategy behind each major initiative as well as an explanation as to the tactical approach to success.
Management of the experiential marketing teams; The manager will be responsible for development of simple yet comprehensive scheduling system, clear program communication tools, and event deliverables that add value to the field selling teams.
Responsible for ensuring the team exercises proper routines as it relates to care of vehicles and equipment.

Requirements

BS/MS degree in marketing or a related field
Proven working experience in digital and experiential marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimising landing pages and user funnels
Experience leading activations
Working knowledge of ad serving tools (e.g., DART, Atlas)
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in digital and experiential marketing and measurement

Application Closing Date
28th August, 2015.

Method of Application
Interested and qualified candidates should send their CV's to: ayopo.oladayo@mastermindshrsg.com and careers@mastermindshrsg.com

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