Head of Brand and Content at Reliance Health

Reliance Health uses Technology to Make Healthcare Accessible and Affordable. Through an integrated approach that includes affordable health insurance, telemedicine, and a combination of partner and proprietary healthcare facilities, Reliance Health offers innovative healthcare solutions that meet the needs of emerging markets.

We are recruiting to fill the position below:

Job Title: Head of Brand And Content

Location: Lagos
Job Type: Full time

Description

• We are looking for a Head of Brand to help us spread the word about Reliance Health, shape the way that the world sees Reliance Health and grow our market share within new & existing markets and audiences.
• The Head of the Brand’s mission will be to translate Reliance Health’s mission and vision into a relevant and relatable brand within the markets where we operate. You will define and build a brand & content strategy that can support the go-to-market plans, increase our brand awareness within operating markets and enable our demand generation goals.
• As Head of the Brand, you are passionate about building a brand with a personality and most importantly a great sense of purpose. You will be our brand ambassador, advocate and police (where and when it is needed).

Responsibilities

• Manage a team of marketers to develop a 'demand generation first' brand that is optimised to fuel demand generation and meet business goals & objectives
• Lead content and thought leadership strategy.
• Overseas production of marketing and sales collaterals to ensure a consistent brand and messaging narrative
• Develop a content plan/calendar that supports our overall GTM marketing strategy
• Work with content and creative marketers to generate captivating one-pagers, videos, sales and tradeshow decks, website content, social updates and other collaterals which will serve thought leadership and demand generation goals
• Lead​ the company's PR strategy to maximise brand exposure when needed 
• Building a global brand that would deliver affordable, delightful and accessible healthcare to the emerging markets
• Educating and aligning the company around the brand's direction, choices and tactics

Requirements

• Experience with scaling SaaS/Consumer brands successfully across the globe Familiar with both B2B landscape, having sol into businesses large and small
• Leading from the front with a native command of English, as well as excellent communication and interpersonal skills
• Comfortable with numbers metrics and spreadsheets as well as words
• Head of Brand / Marketing (3-5 years) experience
• Agile marketing mindset, adapting quickly to changing market conditions and business requirements
• The ability to think beyond the space outside the box
• Have superior organisational skills, prioritise ruthlessly
• Ability to lead, coach, enable and grow a team
• The candidate must be based in Nigeria.

Application Closing Date
Not Specified.