Head of Demand Generation at Reliance Health

Reliance Health uses Technology to Make Healthcare Accessible and Affordable. Through an integrated approach that includes affordable health insurance, telemedicine, and a combination of partner and proprietary healthcare facilities, Reliance Health offers innovative healthcare solutions that meet the needs of emerging markets.

We are recruiting to fill the position below:

Job Title: Head of Demand Generation

Location: Lagos
Job Type: Full time

Description

• The Head of Demand generation at Reliance Health is responsible for the growth of the company’s sales pipeline, by building and optimizing its demand generation machine.
• The ideal candidate will bring extensive experience managing demand generation or customer acquisition teams in a SaaS-based company.
• Our future head of Demand Generation is a sharp, high-energy, hands-on and results-oriented leader, who can inspire and guide a team of marketers to deliver campaigns that meet aggressive ROI targets.

Responsibilities

• Build and optimize a scalable demand generation machine that delivers the quality demand sales needs to meet aggressive revenue targets.
• Develop account-based marketing activities across email marketing, digital marketing, SEM and SEO, events, website and more that will drive demand in key enterprise accounts and segments
• Define and execute marketing automation processes based on best practices
• Lead a team of experts to deliver highly effective lead generation activities
• Collaborate with product and sales leaders to analyse the buyer journey and leverage commercial knowledge to optimize the marketing activities
• Optimize lead flow, data hygiene, lead scoring, and nurture models that align to industry best practices and perform above benchmarks
• Define and track performance KPI the reflect the ROI of the marketing activities you initiate and manage.

Requirements

• Build and optimize a scalable demand generation machine that delivers the quality demand sales needs to meet aggressive revenue targets.
• Develop account-based marketing activities across email marketing, digital marketing, SEM and SEO, events, website and more that will drive demand in key enterprise accounts and segments
• Define and execute marketing automation processes based on best practices
• Lead a team of experts to deliver highly effective lead generation activities
• Collaborate with product and sales leaders to analyse the buyer journey and leverage commercial knowledge to optimize the marketing activities
• Optimize lead flow, data hygiene, lead scoring, and nurture models that align to industry best practices and perform above benchmarks
• Define and track performance KPI the reflect the ROI of the marketing activities you initiate and manage.
• The candidate must be based in Nigeria.

Application Closing Date
Not Specified.