Brand Manager at a Market Leader in Fruit Juices, Fruit Drinks, Yoghurts and Snacks - Truss Ugavi Limited

Truss Ugavi Limited - Our client, a market leader in fruit juices, fruit drinks, yoghurts and snacks in Nigeria, is recruiting to fill the position below:

Job Title: Brand Manager

Location: Lagos
Employment Type: Full-time

Job Description

• The primary focus is the responsibility of developing the brand’s vision, architecture, and communication development guidelines, and ensuring that these are always adhered to and clearly communicated in all brand campaigns across multiple connection points.

Duties and Responsibilities

• Plan, develop, and execute short-term and long-term marketing strategies, roadmap, and annual plans for the assigned brands across various consumer connection and media platforms.
• Collate relevant data, analyze, and report on brand performance across multiple metrics and KPIs at advised periods.
• Review market research reports to understand brand performance and consumer needs/trends. Regularly gather, update, and advice key internal stakeholders on intelligence of key competitive players within the brand’s category.
• Monitor and analyze market and industry trends and leverage the insights to provide input into developing winning marketing strategies and plans.
• Develop briefs for brand campaigns that effectively and clearly communicate the brand’s message, values, and culture, anchored on a Core Creative Idea that can be brought to life through impactful storytelling and communicated across multiple media platforms.
• Manage the brand DME budget, implementing cost-effective strategies and solutions to drive optimum efficiency, spend, and ROI delivery on the DME budget for all budget line items.
• Ensure the integrity and accurate information of the brand databases which house the brand and product information.
• Manage the New Product Development process for the innovation projects and follow-up with all internal stakeholders to ensure timely delivery of all project tasks.
• Work closely with the IMC team and packaging agencies in the packaging development process for new brands/products and the re-design/adaptation process for packaging of existing brands.
• Coordinate the regulatory approvals of brand campaigns.
• Collaborate with internal stakeholders – Sales, Production, R&D, Regulatory, Supply Chain, Finance, Procurement, etc. – to drive the timely execution of annual business plans and other project management deliverables.
• Project Management. Manage, and work with external stakeholders, specifically marketing agency partners, vendors and third-party suppliers to develop, produce, and execute brand campaigns while ensuring adherence to brand development guidelines.
• Ensure adherence to company procedures, policies, rules and guidelines as they pertain to the Marketing function by marketing agencies, vendors, and third-party suppliers.
• Execute other projects which may be assigned by the Marketing Director or Category Manager from time to time.

Qualifications and Skills Requirements

• Bachelor of Science (BSc. Hons) Degree or Higher National Diploma (HND) in Marketing or other relevant Science / Social Science course from a reputable higher institution.
• An MBA or Master’s Degree in a Business Management field would be an advantage.
• Minimum 5 years working experience in junior Brand Management roles in an FMCG company.
• Good Verbal & Written Communication - Ability to communicate clearly and without ambiguity. Demonstrate very good command of English Language.
• Problem Solving - Develop innovative solutions to address business, brand, or company issues. Innovate and/or create new opportunities to ensure future company success.
• Business Knowledge - Ability to understand key elements of the company's value chain; understand all areas of the business with a view to being able to make decisions that positively impact on the company's bottom line.
• Project Management - Ability to break down big projects into smaller executable tasks, assigning resources to each task, initiating, planning, controlling, executing, and measuring all deliverables on time, in full, and accurately, within approved budgets to achieve success on set targets.
• Planning & Organizing - Utilize systematic processes and orderly procedures to execute deliverables and brand projects. Ensure executions are accurate, precise, and executed on time and in full as required.
• Commercial Awareness - Demonstrate good understanding of the principles involved in the company’s actions which are aimed towards serving its consumers and other stakeholders with a view to delivering profitable results for long term growth.

Work Experience:

• Proven experience and achievement in a Brand Management role.
• Good understanding of the Marketing Mix elements, Media planning and execution, and Digital Marketing. Experience with applying Marketing processes to plan, execute, monitor/track, and report brand plans in line with approved business targets.
• Good knowledge of developing and implementing above-the-line, below-the-line, and through-the-line brand campaigns.
• Result Oriented. Good understanding and application of strategic, intentional, and tactical brand initiatives to drive achievement of brand volume, revenue, profit, and equity targets.
• Good business knowledge and understanding of Sales, Distribution, Trade Marketing, & Merchandizing principles.
• Ability to manage DME budget in line with approved plans. Monitoring and tracking of executed brand campaigns with focus on ROI delivery.
• Creative & Innovative. Ability to apply creativity and innovativeness to develop exciting brand campaigns that communicate the brand’s value and personality to consumers.

Application Closing Date
17th October, 2024.