Head of Marketing at CIG Motors Company Limited

CIG Motors Co. Limited has begun on a soft landing since 2013 following a pact signed with Guangzhou Automobile Group Co., Limited (GAC MOTOR) to establish and manage distribution network in Nigeria, Africa. The group, headquartered in Guangzhou China, launched business operation in Nigeria at the peak of Automobile boom based on Government advocacy for the production of brand new vehicles in Nigeria.

We are recruiting to fill the position below:

Job Title: Head of Marketing

Location: Lagos, Nigeria
Employment Type: Full Time

Job Summary

• The Head of Marketing plays a pivotal role in driving brand awareness, lead generation, and sales growth for CIG Motors' commercial vehicle division.
• This strategic position requires a creative and results-oriented professional with expertise in developing and executing impactful marketing plans and strategies, managing budgets, and analyzing data to measure success.

Key Responsibilities

• Develop and execute comprehensive marketing strategies aligned with the company's overall business objectives.
• Conduct market research to identify target audiences, understand customer needs, and track industry trends.
• Develop and manage the company's brand identity and messaging for the commercial vehicle segment.
• Build and maintain positive relationships with media outlets and key stakeholders. Manage corporate communications and public relations activities.
• Oversee digital marketing efforts, including social media, content marketing, SEO, and paid advertising.
• Develop and manage social media strategies to engage with target audiences and drive brand awareness.
• Plan and execute advertising campaigns across various channels, including print, digital, and outdoor.
• Identify and collaborate with influencers to promote the company's products and services.
• Plan and execute corporate events, such as conferences, trade shows, and product launches.
• Oversee the creative development of marketing materials, including brochures, website content, and video assets.
• Implement strategies to generate qualified leads for the commercial sales team.
• Manage lead nurturing campaigns to convert leads into customers.
• Track and analyze marketing performance metrics to optimize campaigns and measure ROI.

Qualifications

• Minimum of 10 years experience working in a multinational environment
• Possess Bachelor’s and Master’s Degree in relevant courses or MBA
• Belong to professional certification bodies in marketing.

Benefits

• Competitive Salary
• 13th Month Allowance
• Leave Allowance
• Monthly Performance Bonus
• Retirement Savings
• Robust Medical Coverage
• Daily Lunch
• Staff Transportation
• Employee Car Ownership Scheme
• Learning & Development Budget
• Group Life Insurance
• Paid Time Off
• Opportunity to work in a fast-paced and dynamic environment.

Application Closing Date
Not Specified.