Digital Marketer & Content Creator at Bolton White Group

Bolton White Group is a group of hospitality brands providing exceptional services across all our business units. Our team is dedicated to providing a wide range of clients with world-class services. Bolton White Group is well regarded for its focus on international best practices in all aspects of its business.

Bolton White Group is an independent entrepreneurial-driven institution offering a complete range of hospitality services with a focus on providing a ‘home away from home’ experience to our clients. By choosing to join Bolton White Group you have assumed your share of the responsibility for maintaining the high principles and standards to which we are dedicated.

We are recruiting to fill the position below:

Job Title: Digital Marketer & Content Creator

Location: Abuja (FCT)
Employment Type: Full-time

Job Summary

• We are seeking a creative and data-driven Digital Marketer / Content Creator to join our marketing team. In this role, you will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products/services.
• You will also be responsible for creating high-quality content to engage and attract our target audience across multiple platforms.
• The ideal candidate is someone who can blend creativity with analytics to create compelling, strategic, and result-driven content.

Key Responsibilities
Digital Marketing:

• Plan, execute, and optimize digital marketing campaigns across various channels (social media, email, website, paid ads, etc.) to achieve marketing goals.
• Conduct research and develop strategies for targeted audience segmentation, A/B testing, and retargeting campaigns.
• Analyze and interpret data from marketing tools (Google Analytics, Facebook Insights, etc.) to measure the effectiveness of campaigns and refine strategies accordingly.
• Manage and optimize SEO/SEM efforts to improve online visibility and ranking.
• Manage paid advertising campaigns on platforms like Google Ads, Facebook Ads, LinkedIn, and more to drive traffic and conversions.
• Collaborate with cross-functional teams to align digital marketing efforts with overall business goals.

Content Creation:

• Develop, write, and design engaging, high-quality content (blog posts, social media posts, infographics, videos, etc.) to promote our brand and services.
• Create and execute a content calendar to ensure consistency and timely delivery of content.
• Research industry-related topics, generate new ideas, and identify trends for engaging content that resonates with our audience.
• Design and produce visual content using graphic design tools (such as Adobe Creative Suite, Canva, etc.) to complement written content.
• Create and edit videos for social media and website content, leveraging video editing tools like Adobe Premiere, Final Cut Pro, or other software.
• Optimize content for SEO by implementing relevant keywords and best practices.

Key Skills and Qualifications

• Bachelor’s Degree in Marketing, Communications, Digital Media, or a related field.
• 2+ years of experience in digital marketing and/or content creation.
• Proficiency in digital marketing tools and platforms such as Google Ads, Facebook Ads Manager, Google Analytics, Hootsuite, etc.
• Experience with SEO/SEM strategies and tools (Ahrefs, SEMrush, Moz, etc.).
• Strong writing, editing, and storytelling skills, with the ability to adapt content style to different audiences and platforms.
• Graphic design skills and experience with design software (Adobe Suite, Canva, etc.).
• Video production and editing skills using software like Adobe Premiere Pro, Final Cut Pro, etc.
• Analytical mindset with experience interpreting data and driving actionable insights.
• Excellent communication skills and the ability to work independently or as part of a team.

Application Closing Date
15th November, 2024.