Regional Marketing Manager - Consumer (West Africa) at Shalina Healthcare

Shalina Healthcare is one of the largest pharmaceutical companies in sub-Saharan Africa. For the last 35 years, we have made it our mission to provide quality medicines to those who need it the most. We manufacture and distribute branded prescription and over-the-counter pharmaceutical and consumer products across various therapeutic groups, including anti-malarial, antibiotics, anti-inflammatory, and nutrition. We have a track record few can match and our brands are among the most trusted in Africa.

We are recruiting to fill the position below:

Job Title: Regional Marketing Manager - Consumer (West Africa)

Location: Lagos

What you become a part of:

• The successful candidate will create an impact on a billion lives in Africa by championing the brand purpose and strategy across multiple markets in West Africa region (Nigeria, Ghana, Ivory Coast) and in the process will drive market share & profitability for Shalina’s consumer product portfolio.
• This role is a part of the global group marketing team with the scope to become the brand owner across multiple countries.

What to expect:

• Create geography-wise brand plans to achieve operating-unit/ country-wise share of sales and distribution targets.
• Partner with media manager/ media agency to draw up media plans for relevant operating unit and/ or country in the sub-Saharan Africa region.
• Build communication and advertising campaigns in line with the positioning of brands to further drive brand salience and consumer preference.
• Execute activation programs including designing/ production of POSM, consumer promotions, E-com activities, sampling programs, etc.
• Work to identify market-specific threats/ opportunities and execute plans like price/ pack modifications, product innovations, marketing communications etc.
• Design and implement all aspects of the G-T-M for new product launches within the consumer products portfolio.
• Work with internal/ external creative teams and other agencies to build 360 IMC campaigns.
• Understand brand-wise P&L and identify key cost drivers and work towards driving improved margins and profitability.
• Assist preparing for weekly/ monthly brand performance reviews.

Essential skills, Experience & Education

• Bachelor’s Degree in Business Management or equivalent is mandatory, tertiary qualifications such as MBA in Marketing highly preferred.
• 8-10 years of total relevant experience with minimum 2-3 years’ experience in marketing/ brand management, ideally within a consumer healthcare or FMCG environment with proficiency in various aspects of marketing as - traditional marketing, digital, social media, event planning and product management.
• Excellent consulting and communication skills, with the ability to influence customers and internal stakeholders.
• Strong collaboration skills to partner with functional teams, agency partners and business teams.
• Strong communication skills to push on ground activation agenda.
• Strong analytical skills, understanding consumer needs/ trends and problem-solving approach.
• Experience of working cross-culturally with diverse colleagues in a complex multi-country, matrix environment is preferred.

Application Closing Date
Not Specified.