Marketing Communications Manager at Fadac Resources and Services Limited

Fadac Resources and Services Limited - Our client is one of Nigeria's top financial intermediary and equipment leasing firms. They offer flexible leasing, loan financing, and financial planning.

Due to expansion, they are recruiting to fill the position below:

Job Title: Marketing Communications Manager

Location: Lagos 
Employment Type: Full-time

Responsibilities

• Develop and implement creative marketing communication strategies and campaigns to enhance the organization's brand and product visibility in the marketplace.
• Develop and execute digital marketing strategies that drive revenue growth, enhance brand positioning, and reach the target audience optimally.
• Oversee the execution of marketing campaigns across digital and traditional platforms, ensuring they align with the company’s mission, vision, and strategic goals.
• Monitor the performance of all marketing communications campaigns, analyze industry trends, and generate feedback for areas requiring immediate attention.
• Lead and manage the Communications Unit, coordinating efforts across branches and locations to ensure optimal campaign execution.
• Continuously manage and improve the company’s brand perception both internally and externally, ensuring alignment with organizational values.
• Plan and execute brand engagement activities through digital and physical media, ensuring the brand stays top-of-mind for customers.
• Develop and manage the communications budget, ensuring campaigns and plans are executed within budget and deadlines.
• Establish and maintain strong relationships with media and PR contacts to ensure positive coverage and heightened brand visibility.
• Oversee event marketing and communications activities, ensuring impactful promotion of the organization’s initiatives through various channels.
• Provide regular reports on the performance of marketing campaigns, including return on investment (ROI), key performance indicators (KPIs), and feedback on areas for improvement.

Requirements

• Bachelor’s Degree in Marketing, Communications, Media, Public Relations, or a related field.
• Minimum of 10 years of experience in marketing communications or a similar role.
• Strong knowledge of marketing tools, digital media, and traditional communications channels.
• Proven experience in developing and implementing marketing strategies across diverse media.
• Demonstrated ability to lead, inspire, and manage a high-performing team.
• Solid understanding of event marketing, media relations, and brand management.

Application Closing Date
12th November, 2024.