Brand and Communications Manager at Landmark Africa Group

Landmark Africa is a leading real estate and property development company with a real estate portfolio of over 130,000sqm of mixed-use office, leisure and residential space for multinational and domestic companies in Nigeria. Since opening our doors in 1997, Landmark Africa has provided serviced offices, real estate development, bespoke market research, and advisory services to over 5000 organizations including a vast network of blue chip companies.

We are recruiting to fill the position below:

Job Title: Brand and Communications Manager

Location: Lagos

Responsibilities
Brand Management:

• Develop and implement strategies to enhance and promote the organization’s brand.
• Ensure consistent messaging and branding across all communication channels.
• Monitor and Analyze market trends and competitors to identify opportunities and threats to the brand.

Corporate Communication:

• Create and execute communication plans to convey the organization’s key messages to internal and external stakeholders.
• Draft and edit press releases, speeches, other communication materials.
• Develops and implements communication plans aligned with organizational goals.
• Manage relationships with media outlets and act as a spokesperson for the organization.

Public Relations:

• Build and maintain relationships with the media and influencers to secure positive media coverage.
• Plan and organize events, press conferences and other promotional activities.
• Handle crisis communication and manage the organization’s reputation during challenging times.
• Manages the company's image in the public eye.

Strategic Planning:

• Collaborate with the Management team to develop and implement comprehensive communication strategies aligned with organizational goals.
• Conduct thorough research to understand industry trends, competitor activities, and emerging issues, providing
• insights for proactive communication planning.

Internal Communication:

• Develop and implement internal communication strategies to ensure consistent messaging within the organization.
• Facilitate communication between different units and levels of the organization.
• Promote a positive and informed company culture among employees.

Social Media Management:

• Oversee the organization’s social media presence and develop strategies to engage and grow the audience.
• Monitor social media channels for mentions and trends related to the organization.
• Respond to inquiries and comments on social media platforms.

Stakeholder Engagement:

• Identify and engage with key stakeholders, including customers, partners, and community members.
• Organize and execute events, webinars and other activities to foster positive relationships with stakeholders.

Market Research and Analysis:

• Conduct market research to understand industry trends and consumer behaviour.
• Analyse data and metrics to assess the effectiveness of communication strategies.
• Use insights to adjust and improve communication and branding efforts.

Budget Management:

• Develop and manage budgets for communication and PR activities.
• Ensure cost-effective use of resources while achieving communication goals.

Collaboration:

• Collaborate with other units such as marketing, sales, and human resources to align communication efforts with overall business objectives.
• Work closely with top management to align communication strategies with organizational goals.

Metrics and Analysis:

• Establish key performance indicators (KPIs) to measure the effectiveness of communication strategies.
• Analyse data and feedback to continuously improve communication approaches and tactics.

Reporting:

• Prepare regular reports on communication and PR activities, including key performance indicators and outcomes.
• Provide recommendations for improvements based on data analysis.

Qualifications

• Minimum of 7+ years’ experience in communication, public relations, marketing communications or any related field
• Proven experience in advertisement, brand, or PR agency
• Problem solving skills, strategic thinking, creativity, and Project Management.
• Good knowledge of industry and media Landscape
• Must be able to coordinate across many teams and perform in a fast-moving organization.
• Ability to adapt to new changes.
• Outstanding written and verbal communication skills.

Application Closing Data
Not Specified.

Method of Application
Interested and qualified candidates should send their CV to: recruitment@landmarkafrica.com using the job title as the subject of the email.