Regional Brand Manager (Fashion) - Jumia at Jumia Nigeria

Jumia is Africa's leading internet group, with already over 3,000 employees in more than 20 African countries and huge successes such as Jumia, Jumia Travel, Jumia Food, Jumia Deals, Jumia House, Jumia Jobs and Jumia Services. It is led by top talented leaders offering a great mix of local and international talents and is backed by MTN, Millicom, Rocket Internet, Axa, Orange, Goldman Sachs & CdC.

We are recruiting to fill the position below:

Job Title: Regional Brand Manager (Fashion) - Jumia

Location: Nigeria
Job type: Full-time

Responsibilities

• Develop and execute strategic joint business plans with leading fashion brands.
• Lead the expansion of Turkish partner brands and markets, including Defacto, LC Waikiki, Trendyol, Koton, and Hepsiburada.
• Drive top-line performance while optimizing monetization and profitability through Jumia’s assets (marketing, logistics, and payments).
• Establish a Turkish sourcing hub, creating routes to market across regions, onboarding 3PLs to ensure competitive costs, and building a dedicated team.
• Scale the 1P retail model by setting up processes for ordering, inventory management, and margin structures aligned with profitability targets, and develop BI tools to monitor performance.
• Coordinate marketing campaigns with marketing and advertising teams.
• Support eCommerce growth and education across various markets.
• Lead frequent promotions for customer acquisition and retention, including Black Friday, Jumia Anniversary, and Brand Festival.
• Organize SuperBrand Days to boost brand awareness and sales on the platform.
• Contribute to developing “Jumia Official Stores,” a dedicated brand-owned universe.
• Actively participate in tech initiatives to enhance the user experience for brands and customers.
• Implement best practices from advanced eCommerce markets through partnerships with key industry players.
• Drive structural initiatives to grow the Fashion category across all markets.

Job Requirements

• Bachelor’s Degree in Business Administration (Master’s degree is a plus).
• At least 5-7 years of experience in the fashion industry, with experience in Turkey as a strong advantage.
• Proven track record of business growth and success in developing and executing business strategies.
• Fluent in English (Turkish is a strong plus).
• Location: Based in one of Jumia’s offices in Casablanca, Cairo, or Lagos.

Key Competencies:

• Solution-oriented with a creative approach to solving business issues.
• Strong relationship-building skills with internal and external stakeholders.
• Excellent problem-solving abilities.
• Exceptional communication and interpersonal skills.
• Proven capability to manage multiple projects and meet deadlines in a fast-paced environment.

Application Closing Date
Not Specified.