Digital Marketer and Social Media Manager at a Muslim Vacations Company - Amy Consulting

Amy Consulting - Our client is a Muslim Vacations company based out of North America. They specialise in offering curated family-friendly vacations and travel experiences for Muslim families.

They are recruiting to fill the position below:

Job Title: Digital Marketer and Social Media Manager

Location: Lagos
Employment Type: Full-time

Summary

• We are seeking a talented and creative individual to join the team in a role that combines content creation and social media management, with a strong focus on digital marketing.
• He / she must possess strong design skills and expertise in running paid social and digital ad campaigns.
• He / she will create high-quality, visually engaging content and effectively manage all social media channels, while also driving growth through targeted ads across multiple platforms.

Key Responsibilities
Content Creation & Design:

• Create visually appealing and engaging content (photos, videos, graphics) that showcases our travel experiences, destinations, and brand.
• Develop compelling stories and narratives that resonate with our target audience, particularly in the travel space.
• Design and produce high-quality graphics and visual assets for social media, websites, and marketing materials.
• Ensure that content and design align with overall branding and marketing strategies.

Social Media Management: (Platforms - Instagram, Facebook, Tiktok and Whatsapp)

• Manage and monitor daily activities on our social media platforms, including posting, responding to comments, and engaging with followers.
• Plan and manage social media content calendars, ensuring a consistent posting schedule.
• Develop and execute social media strategies to increase brand awareness, followers, and engagement.
• Analyze social media metrics to measure the effectiveness of campaigns and optimize future strategies.
• Stay updated on industry trends and best practices to ensure our social media presence remains fresh and relevant.

Paid Advertising & Digital Marketing:

• Run paid social media advertising campaigns across platforms such as Facebook, Instagram, TikTok, and LinkedIn.
• Expertise in managing Facebook and Instagram advertising, including targeting, retargeting, and audience segmentation.
• Manage and optimize Google Ads and other PPC platforms to drive traffic and conversions.
• Track, analyze, and report on the performance of paid campaigns, adjusting strategies as needed to maximize ROI.
• Develop and execute targeted ad campaigns in collaboration with the marketing team to promote specific vacation offerings.

Community Management:

• Engage and Build Relationships: Actively interact with guests across all platforms, including WhatsApp, by responding to questions, feedback, and fostering meaningful discussions in real-time.
• Monitor and Manage Guest Feedback: Track brand mentions, reviews, and feedback from guests on social media and messaging platforms like WhatsApp, ensuring timely responses and resolution of issues.
• Foster a Positive Guest Community: Develop strategies to create an inclusive and respectful environment where guests feel valued, across all channels, including WhatsApp groups.
• Organize Guest Engagement Activities: Plan and facilitate online events, Q&A sessions, and interactive activities within social media platforms and WhatsApp, maintaining high engagement and participation from guests.
• 5. Provide Platform-Specific Insights: Analyze engagement metrics across different platforms, including WhatsApp, and provide actionable insights to shape marketing strategies and content tailored to guest needs.

Qualifications

• Bachelor's Degree with 5 years experience.
• Proven experience in content creation, design (portfolio required), and social media management, within the travel industry (Essential).
• Demonstrated expertise in running paid ads on Facebook, Instagram, TikTok, and LinkedIn.
• Proficiency in Google Ads and other PPC platforms.
• Strong understanding of social media platforms, algorithms, and best practices for organic and paid growth.
• Proficiency in design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, and video editing tools such as Adobe Premiere Pro or Final Cut Pro.
• Excellent visual storytelling, design, and writing skills.
• Photography skills and an eye for creating travel-related content.
• Ability to manage multiple projects and work independently.
• Passion for travel and an understanding of the unique needs of Muslims on vacation.
• Strong organizational and time management skills.

Application Closing Date
24th November, 2024.