Content Creator & Social Media Specialist at People Apex Solution

People Apex Solution is a forward-thinking Human Resources firm established in August 2024, driven by the passion and vision of its founder, Lilian Offer Nosakhare. With a core mission to provide personalized and impactful HR solutions, People Apex Solution is committed to empowering organizations and their people to thrive in today’s dynamic business environment. We specialize in offering a broad range of HR services designed to streamline people management, enhance workplace culture, and optimize talent performance.

Our approach at People Apex Solution is built on the belief that people are the most valuable asset of any organization. We go beyond traditional HR practices by providing tailor-made strategies that align with each client’s unique goals and challenges. Our services span across recruitment and talent acquisition, workforce planning, outsourcing, and compliance support, all of which are crafted to foster a sustainable and productive workplace.

We are recruiting to fill the position below:

Job Title: Content Creator & Social Media Specialist

Location: Lagos
Employment Type: Contract

Job Summary

• The Content Creator & Social Media Specialist will be responsible for creating engaging, high-quality content to showcase our spa's services, ambiance, and unique value proposition.
• This individual will manage our social media platforms, execute marketing campaigns, and analyze digital performance to grow our online presence and drive foot traffic to the spa.

Key Responsibilities
Content Creation:

• Develop visually appealing content, including photos, videos, and graphics, showcasing spa treatments, facilities, staff, and client testimonials.
• Plan and execute content strategies to highlight seasonal promotions, events, and new offerings.
• Write creative captions, blog posts, and newsletters tailored to the spa's target audience.
• Ensure all content aligns with the spa's branding and voice, promoting a serene and luxurious image.

Social Media Management:

• Manage and grow the spa’s presence on platforms like Instagram, Facebook, TikTok, and YouTube.
• Schedule, post, and monitor daily content across social media platforms.
• Respond promptly to comments, messages, and inquiries to foster customer engagement and satisfaction.
• Leverage trending hashtags, challenges, and social media features to increase visibility.

Marketing Campaigns:

• Develop and implement online campaigns to promote services, special offers, and events.
• Collaborate with the spa team to design influencer partnerships or collaborations that boost brand awareness.
• Track and optimize paid advertising campaigns for social media and search engines.

Analytics and Reporting:

• Monitor social media performance metrics, including engagement rates, reach, and conversions.
• Analyze data to identify trends, strengths, and opportunities for improvement.
• Prepare monthly reports on content performance and suggest actionable recommendations.

Customer Engagement & Branding:

• Collaborate with the spa team to maintain a strong connection with existing and potential customers through engaging stories, reels, and live sessions.
• Stay updated on digital trends and industry best practices to keep the brand competitive.

Education

• Bachelor’s degree in Marketing, Communications, or a related field (preferred but not mandatory).
• Certifications in digital marketing or social media management are a plus.

Experience and Knowledge:

• Proven experience as a content creator or social media manager, preferably in the wellness or hospitality industry.
• Demonstrated ability to grow and engage an audience on platforms like Instagram and TikTok.
• Familiarity with tools like Canva, Adobe Photoshop, or video editing software.

Skills:

• Excellent photography and videography skills, with an eye for detail and aesthetics.
• Strong writing and storytelling skills for crafting compelling content.
• Analytical mindset with the ability to interpret social media data and make informed decisions.
• Knowledge of SEO principles and strategies for digital content.

Personal Attributes:

• Creative thinker with a passion for wellness and beauty.
• Highly organized and able to meet deadlines in a fast-paced environment.
• Friendly and professional demeanor to reflect the spa’s brand image.
• Self-starter who can work independently and collaboratively with a team.

What We Offer

• Salary: N100,000 per month.
• Competitive salary and benefits.
• Access to spa services and exclusive staff discounts.
• A collaborative and supportive work environment.
• Opportunities for growth and professional development.

Application Closing Date
31st December, 2024.