Marketing Communications Manager at a Non-bank Financial Institution - Novella Africa Limited

Novella Africa Limited - Our client, a non-bank financial institution licensed by CBN, is recruiting to fill the position below:

Job Title: Marketing Communications Manager

Location: Lagos
Job Type: Full time

Job Summary

• The Marketing Communications Manager will be responsible for developing, executing, and managing comprehensive marketing communications strategies that increase the visibility, impact, and reach of the organization’s brand and products.
• This role involves overseeing all online and offline communications initiatives, ensuring alignment with the company's strategic goals, and optimizing efforts to generate high-probability sales leads.
• The Marketing Communications Manager will collaborate with various departments, lead a team, manage external communications partners, and ensure the effective promotion of the company’s brand across all media channels.

Responsibilities
Strategy Development:

• Develop and implement creative marketing communication strategies and campaigns to enhance the organization's brand and product visibility in the marketplace.
• Design communication plans that generate high-quality leads and position the brand to achieve strategic marketing goals.
• Develop and execute digital marketing strategies that drive revenue growth, enhance brand positioning, and reach the target audience optimally.

Campaign Management:

• Oversee the execution of marketing campaigns across digital and traditional platforms, ensuring they align with the
  company’s mission, vision, and strategic goals.
• Monitor the performance of all marketing communications campaigns, analyze industry trends, and generate feedback for areas requiring immediate attention.

Team Leadership:

• Lead and manage the Communications Unit, coordinating efforts across branches and locations to ensure optimal campaign execution.
• Motivate and mentor team members to enhance their skills, ensuring a collaborative team spirit that drives the achievement of organizational objectives.
• Support the professional development of the team, ensuring continuous improvement in their marketing communications expertise.

Brand Management:

• Continuously manage and improve the company’s brand perception both internally and externally, ensuring alignment with organizational values.
• Plan and execute brand engagement activities through digital and physical media, ensuring the brand stays top-of-mind for customers.
• Ensure high-quality, engaging content is developed for all online and offline marketing channels.

Budget Management:

• Develop and manage the communications budget, ensuring campaigns and plans are executed within budget and deadlines.
• Coordinate with external communication consultants, agencies, and vendors to achieve goals within the allocated budget.

Cross-Departmental Collaboration:

• Work closely with sales, HR, client experience, and other internal departments to ensure integrated marketing communication efforts and campaigns align with business goals.
• Provide strategic support to other teams to ensure marketing communications efforts align with the overall customer experience and sales objectives.

Media Relations & Event Management:

• Establish and maintain strong relationships with media and PR contacts to ensure positive coverage and heightened brand visibility.
• Oversee event marketing and communications activities, ensuring impactful promotion of the organization’s initiative through various channels.

Reporting & Analysis:

• Provide regular reports on the performance of marketing campaigns, including return on investment (ROI), key performance indicators (KPIs), and feedback on areas for improvement.
• Use analytics and data-driven insights to continuously optimize communications strategies and campaigns.

Crisis Communication:

• Manage the company’s response to communication crises, maintaining calm and control while delivering clear, concise, and strategic responses.
• Ensure all internal and external communication aligns with the organization’s values and protects the company’s reputation during high-pressure situations.
• Any other task as assigned by the line manager.

Requirements

• Bachelor’s Degree in Marketing, Communications, Media, Public Relations, or a related field.
• Minimum of 10 years of experience in marketing communications or a similar role.
• Strong knowledge of marketing tools, digital media, and traditional communications channels.
• Proven experience in developing and implementing marketing strategies across diverse media.
• Demonstrated ability to lead, inspire, and manage a high-performing team.
• Excellent communication skills, both verbal and written, with a high level of attention to detail and aesthetics.
• Solid understanding of event marketing, media relations, and brand management.
• Proven project management, time management, and problem-solving abilities.
• Strong ability to maintain calm and strategic thinking under high-pressure situations.
• Expertise in budget management and delivering results within tight financial constraints.
• Ability to build and maintain relationships with key stakeholders, both internally and externally.
• Demonstrated commitment to achieving non-stop success and flexibility in adapting to changing business environments.

Skills and Competence:

• Ability to craft and execute high-impact marketing communication plans.
• Strong knowledge of online marketing tools, social media, SEO, and content marketing.
• Excellent ability to develop engaging content and compelling brand narratives.
•  Effective management of multiple campaigns and initiatives simultaneously.
• Proficient in data analysis to track campaign performance and make data-driven decisions.
• Strong team management and coordination abilities.
• Knowledge of managing media relations and increasing brand visibility.
• Ability to efficiently manage and optimize marketing budgets.
• Effective communicator and collaborator across teams and departments.
• Ability to handle and resolve brand crises swiftly and effectively.

Application Closing Date
Not Specified.