Social Media Manager at Agurate Online Limited

Agurate Online Limited (Agu.ng) is a nationally recognized fashion retailer owned and managed by Agurate Online Limited. Agurate Online Limited was incorporated under the Nigerian laws by the Corporate affairs commission in August 2015. We’re passionate about Fashion retail both online and offline – and it goes way beyond fashion.

At Agu.ng, fashion is a way of life. We provide the best fashion materials and accesories. We are located in Onitsha Mall, Enugu mall, Novare mall lekki, Novare Gateway Mall Abuja and Circle mall Osapa. As we strive to bring your lovely fashion to your neighborhood, you can always shop on our website.
We differentiate ourselves through a combination of unique designs and styles merged with unequaled standards of quality and authenticity. Our founders Agurate Online limited is a company built on hardwork, fairness and customer satisfaction.

We are recruiting to fill the position below:

Job Title: Social Media Manager

Location: Lekki Phase 1, Lagos
Employment Type: Full-time

Role Summary

• We are seeking a creative and strategic Social Media Manager to elevate our brand presence, drive engagement, and convert audiences into loyal customers. The ideal candidate will lead the social media strategy, craft compelling narratives, and implement campaigns that align with our brand ethos and business objectives.
• This role goes beyond posting content—it demands a visionary leader who can integrate social media strategies with broader business goals to amplify brand equity, improve customer loyalty, and drive measurable growth in revenue and market share.

Key Responsibilities

• Develop a forward-thinking social media strategy that aligns with Agu.ng’s brand vision, business objectives, and target audience aspirations, driving significant audience growth and following.
• Architect a compelling brand narrative that resonates across platforms, emphasizing Agu.ng’s unique identity and market positioning.
• Work closely with the e-commerce and sales operations teams to create shoppable content that drives e-commerce and in-store purchases.
• Oversee the creation of high-quality, on-brand content, including photos, videos, graphics, and copy for all platforms (Instagram, TikTok, Facebook, Twitter, Pinterest, etc.).
• Collaborate with the e-commerce team to align content with seasonal campaigns and promotions and also amplify marketing campaigns and manage online reputation.
• Use social media analytics tools to track and evaluate campaign performance, audience growth, and engagement metrics.
• Provide actionable recommendations for improving social media strategies and ROI and build relationships with followers, influencers, and partners to enhance brand advocacy.
• Drive a vibrant online community by responding to comments, messages, and mentions in a timely, professional, and engaging manner.
• Strategically leverage Agu.ng’s brand values to build trust and emotional connections with diverse audience segments.
• Establish protocols for managing social media crises, ensuring swift and strategic responses that protect and strengthen brand reputation addressing potential reputational risks.

You will be a good fit if you have the following:

• Strategic Vision: Ability to see the big picture and create long-term plans that align with company objectives.
• Innovation and Creativity: Track record of implementing cutting-edge strategies that set industry benchmarks.
• Data-Driven Focus: Proficient in leveraging data to inform and refine social media strategies.
• Leadership and Influence: Ability to guide teams and stakeholders towards a unified vision
• Agility: Comfort with a fast-paced environment and the ability to pivot strategies as needed.

Requirements

• Bachelor’s Degree in Marketing, Communications, Digital Media, or a related field.
• At least 3 years of progressive experience in social media management, with a track record of building and scaling a brand’s digital footprint. Experience within the fashion retailing industry will be an added advantage.
• Proven expertise in aligning social media strategies with broader business goals.
• Advanced knowledge of social media analytics, advertising platforms, and performance optimization.
• Strong understanding of consumer behavior in fashion retail, particularly in emerging markets like Nigeria.

Application Closing Date
15th December, 2024.