Head of Social Media and Content Creation at Pulse Nigeria

Pulse is Africa’s leading innovative media company, informing and engaging Africa’s young audience - and providing expansive media reach and creative marketing solutions to partners. We run news websites and social channels and marketing and production across Francophone and Anglophone West Africa and East Africa.

We are recruiting to fill the position below:

Job Title: Head of Social Media and Content Creation

Location: Lagos
Employment Type: Full-time

Job Summary

• Pulse is looking for a Head of Social Media and Content Creation to join the team.
• You will be responsible for leading and coordinating a team of Social Media Managers managing Pulse’s marketing campaigns and day-to-day activities across all social media channels.
• You will guide the team in creating and implementing highly shareable content that is creative, attention-getting and on-brand.
• You must be passionate about digital and the latest market trends, and demonstrate a deep understanding of how to use social media to strategically build brands, create attention, engage audiences, and grow communities.

Duties and Responsibilities

• Develop and execute a comprehensive social media strategy aligned with Pulse’s overall brand and business objectives.
• Oversee daily operations of all social media platforms (Facebook, Instagram, X, LinkedIn, TikTok, Whatsapp, etc.) to maintain a consistent brand voice.
• Manage a content calendar to ensure timely posting and relevance to trends/events.
• Lead a team in creating original, high-quality, and engaging multimedia content (videos, graphics, posts, etc.) to drive engagement.
• Monitor emerging social trends and integrate them into Pulse’s strategy.
• Supervise and mentor a team of content creators and social media managers.
• Provide feedback to enhance creativity, performance, and team synergy.
• Use analytics tools (Meta Business Suite, etc.) to monitor social media performance and content effectiveness.
• Present data-driven insights and recommendations to optimize campaigns and content strategies.
• Interact with followers and respond to comments/messages to foster an engaged community.
• Build partnerships with influencers and collaborate on campaigns to expand Pulse’s reach.
• Ensure all social media content adheres to Pulse’s brand guidelines and reinforces its voice and mission.

Requirements and Qualifications

• Bachelor’s degree in Marketing, Communications, Media, or a related field.
• Proven experience (5+ years) in social media management and content creation, with at least 2 years in a leadership role.

Skills:

• Expertise in social media platforms and tools such as Hootsuite, Buffer, or Sprout Social.
• Proficiency in content creation tools like Adobe Creative Suite and Canva.
• Strong copywriting skills with attention to detail and creativity.
• Analytical skills with experience in interpreting performance metrics and developing actionable strategies.
• Innovative mindset with the ability to anticipate and adapt to trends.
• Excellent communication and leadership skills to manage a dynamic team.
• Ability to work under pressure and meet tight deadlines.
• Experience with SEO and digital marketing strategies.
• Familiarity with paid social media advertising and campaign optimization.
• Understanding of video editing and photography to guide multimedia projects.
• This role demands a highly creative, data-driven leader who can elevate Pulse’s digital presence and foster meaningful engagement with its audience.

Application Closing Date
31st December, 2024.