Beauty Writer, Pulse Picks at Pulse Nigeria

Pulse is Africa’s leading innovative media company, informing and engaging Africa’s young audience and producing content and creative digital marketing solutions for top brands. We run news platforms and social channels and marketing and production in six countries - Nigeria, Ghana, Kenya, Senegal, Uganda, and Côte d'Ivoire.

We are the platform leading in reach - with over 100 million users and over 100 million video views on our own channels per month. We're also a marketing partner, empowering brands with our expansive media reach and 360-degree in-house marketing solutions. Additionally, Pulse is the licensee publisher of the regional Business Insider Africa.

We are recruiting to fill the position below:

Job Title: Beauty Writer, Pulse Picks

Location: Lagos
Employment Type: Full-time

Position Summary

• Pulse is looking for a passionate and knowledgeable Beauty Writer to join the Pulse Picks team. As a Beauty Writer, you will create engaging and persuasive content that informs and inspires our audience.
• You will be responsible for writing articles, product reviews, and trend pieces that highlight the latest in skincare, makeup, haircare, and beauty trends.
• The ideal candidate will have a deep understanding of the beauty industry and a strong ability to communicate effectively with our audience.

Job Responsibilities

• Content Creation: Write engaging and persuasive content related to beauty, including skincare, makeup, haircare, and beauty trends. Develop long-form articles, product reviews, tutorials, and listicles that provide valuable information and insights to our audience.
• Research: Conduct comprehensive research to provide accurate and data-driven insights in your articles. Stay updated on the latest beauty products, trends, and industry news by following reputable sources, attending beauty events, and interviewing industry experts.
• SEO Optimization: Implement SEO best practices to ensure high visibility and traffic for your content. Use keywords strategically, create compelling meta descriptions, and optimize images to enhance search engine rankings.
• E-commerce / Product Recommendations: Develop content that drives sales and product recommendations in the beauty category. Write persuasive product descriptions, comparison guides, and buying guides that help readers make informed purchasing decisions.
• Trend Analysis: Stay updated with the latest beauty trends and incorporate them into your writing. Monitor social media, beauty blogs, and industry reports to identify emerging trends and popular products.
• Collaboration: Work with the editorial team to ensure content consistency and quality. Collaborate with graphic designers, photographers, and videographers to create visually appealing content that complements your writing.
• Audience Engagement: Engage with readers by responding to comments, participating in social media discussions, and conducting surveys or polls to gather feedback and insights.
• Content Strategy: Contribute to the development of content strategies that align with Pulse Picks' goals. Participate in brainstorming sessions and provide ideas for new content formats, series, and special projects.

Job Requirements

• Passion for Beauty: Demonstrates a genuine interest and enthusiasm for the beauty industry, staying updated with the latest trends and products.
• Shopping Enthusiast: Enjoys shopping, has an eye for finding the best beauty products, and excels at window shopping.
• Lifestyle, Beauty, and Fashion Savvy: Keeps up with pop culture and trends, particularly in the beauty sector.
• Professional Experience: 2-3 years of writing experience in the beauty, lifestyle, or fashion industries.
• E-commerce / Product Recommendation Writing: Proven experience in creating persuasive, sales-driven content focused on product recommendations.
• Research Expertise: Strong ability to conduct in-depth research and utilize data-driven insights to enhance content quality.
• SEO Proficiency: Knowledgeable in SEO techniques and trends, ensuring content is optimized for search engines.
• Exceptional Writing Skills: Demonstrates clear, engaging, and persuasive writing that captivates readers.
• Educational Background: A degree in a relevant field is preferred.

Application Closing Date
31st January, 2025.