Performance Marketing Associate (Growth) at Alan & Grant

Alan & Grant - Our client is a cross-border payment infrastructure company committed to providing cutting-edge payment solutions and financial technologies. Their mission is to revolutionize the way businesses and individuals conduct financial transactions, ensuring security, efficiency, and accessibility. They value integrity, excellence, and customer satisfaction in all our operations.

They are recruiting to fill the position below:

Job Title: Performance Marketing Associate (Growth)

Location: Ikeja, Lagos
Job Type: Full Time

Job Summary

• Performance Marketing Associate (Growth) with a focus on growth.
• The ideal candidate will be responsible for executing campaigns that drive user acquisition, engagement, and retention across our various product offerings.
• As a key member of the marketing team, you will work closely with cross-functional teams to ensure campaigns are optimized and aligned with our growth strategy.

Responsibilities

• Campaign Development and Execution: Plan, launch, and optimize performance marketing campaigns across channels, using data-driven insights and A/B testing to maximize ROAS ((Return on Ad Spend).
• User Acquisition: Develop user acquisition strategies, collaborate on targeted landing pages, and explore new channels to expand the customer base.
• Growth Strategy: Collaborate with growth and product teams, analyze user data, refine personas, optimize acquisition funnels, and scale retention programs.
• Analytics & Reporting: Monitor campaign performance, track metrics like CTR, CPA, and LTV, and use tools for data-driven insights and continuous reporting.
• Collaboration & Coordination: Work with creative, product, and customer success teams to ensure alignment of impactful ads, product launches, and customer feedback-driven marketing

Requirements

• 1-3 years of experience in performance marketing or growth marketing, ideally in the fintech or B2B SaaS space.
• Strong understanding of paid marketing channels (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Experience with A/B testing, conversion rate optimization (CRO), and retargeting strategies.
• Proficiency with analytics tools such as Google Analytics, Mixpanel, or similar.
• Data-driven mindset with strong quantitative and analytical skills.
• Excellent project management skills with the ability to prioritize tasks in a fast-paced environment.
• Strong written and verbal communication skills, and experience working cross-functionally.

Application Closing Date
Not Specified.