Digital Marketer / Social Media Manager at a Digital Product - Tivana Workforce

Tivana Workforce - Our client, a digital product firm is recruiting to fill the position below:

Job Title: Digital Marketer / Social Media Manager

Location: Abuja (FCT)
Employment Type: Full-time

Job Summary

• Our client, a digital product firm, seeksa highly skilled Digital Marketer/Social Media Manager to develop and implement innovative online marketing strategies, manage their social media presence, and drive engagement and conversions.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to achieve business objectives, including social media, email, search engine optimization (SEO), and paid advertising.
• Manage and maintain our social media presence across multiple platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.
• Create and curate high-quality, engaging content (text, images, videos) to drive brand awareness, engagement, and conversions.
• Analyze and report on digital marketing metrics, including website traffic, social media engagement, email open rates, and conversion rates.
• Develop and manage email marketing campaigns to nurture leads and drive conversions.
• Optimize and improve website user experience through SEO, user experience (UX) design, and conversion rate optimization (CRO).
• Manage and optimize paid advertising campaigns across Google Ads, Facebook Ads, and other platforms.
• Collaborate with cross-functional teams, including sales, product, and creative, to align digital marketing strategies with business objectives.
• Stay current with digital marketing trends, best practices, and platform changes.
• Manage and allocate a budget for digital marketing initiatives.

Requirements

• Bachelor's degree in Marketing, Communications, or related field.
• 3+ years of digital marketing experience, focusing on social media management.
• Proven track record of success in developing and executing digital marketing strategies.
• Strong understanding of digital marketing channels, including social media, email, SEO, and paid advertising.
• Excellent content creation and copywriting skills.
• Analytical and problem-solving skills, with experience using data to inform marketing decisions.
• Familiarity with social media management tools, such as Hootsuite, Sprout Social, or Buffer.
• Experience with email marketing platforms, such as Mailchimp or Marketo.
• Strong project management and organizational skills.
• Excellent communication and collaboration skills.

What We Offer

• Competitive salary and benefits package.
• Opportunity to work with a talented and dynamic team.
• Professional development and growth opportunities.
• Access to the latest digital marketing tools and technologies.

Application Closing Date
30th December, 2024.