Business Development Manager at the Foodhub by CWC (TFH)

The Foodhub by CWC (TFH) is a thriving fast casual restaurant providing a diverse menu of local and continental options to corporate and individual guests. With over 13 years in the hospitality space, our continued success stems from providing the highest quality of food and service to our guests. TFH caters to busy professionals, families, food enthusiasts, students, and tourists looking for delicious and fast dining experiences. Established in 2021, TFH has quickly become a go-to destination for healthy and flavourful options.

We are recruiting to fill the position below:

Job Title: Business Development Manager

Location: Lekki, Lagos
Employment Type: Full-time
Department / Division / Unit: Restaurant Operations

Job Objective

• The Business Development Manager plays a pivotal role in driving sales, building strategic partnerships, and enhancing the restaurant’s market presence.
• The role focuses on identifying growth opportunities, increasing brand awareness, and ensuring customer satisfaction through innovative marketing initiatives and operational collaborations.

Reporting Relationships:

• Functionally Reports To: MD
• Administratively Reports To: MD
• Supervises: Social Media Manager, Customer Service Representatives

Working Relationships:

• Internal: All Staff
• External: External Auditors, Shareholders, Consultants, Financiers/Bankers, Strategic Alliance/Technical Partners and Clients

Job Duties, Responsibilities and Accountabilities
Business Growth and Strategy:

• Identify and pursue new business opportunities to expand the restaurant’s client base and increase revenue.
• Develop and implement marketing strategies to promote the restaurant's offerings (dine in, events, etc.).
• Conduct market research to identify customer needs, competitor activities, and industry trends.
• Collaborate with management to develop short-term and long-term business growth plans.

Sales and Revenue Growth:

• Develop strategies to increase in-store and online sales, including dine-in, take-out, and delivery.
• Design and execute promotional campaigns such as discounts, meal deals, and loyalty programs to boost sales.
• Collaborate with delivery platforms to optimize visibility and manage special offers.

Partnership and Community Engagement:

• Identify and secure partnerships with local businesses, offices, schools, and community organizations to increase foot traffic.
• Foster relationships with third-party vendors, influencers, and food bloggers for collaborations and reviews.
• Represent the restaurant in community events to build brand awareness.

Market Analysis and Strategy Development:

• Conduct market research to identify trends in fast-casual dining and customer preferences.
• Analyze competitors’ strategies to maintain a competitive edge in pricing, promotions, and menu offerings.
• Provide insights and recommendations for menu innovations based on market demand.

Marketing and Branding:

• Develop and implement digital marketing campaigns across social media, email, and website platforms.
• Ensure the restaurant's branding aligns with customer expectations and resonates with the target audience.
• Monitor online reviews and respond to customer feedback to maintain a positive brand reputation.

Customer Retention and Experience:

• Enhance customer experience through personalized promotions and targeted communication.
• Work closely with the operations team to ensure customer satisfaction is reflected in service delivery.
• Analyze customer data to identify patterns and develop retention strategies.

Reporting and Performance Metrics:

• Track and report on key performance indicators (KPIs), including revenue growth, customer acquisition, and campaign ROI.
• Monitor and present insights on sales performance and suggest actionable improvements.

Key Performance Indicators

• Monthly/Quarterly revenue growth.
• Number of new partnerships or collaborations.
• Customer acquisition and retention rates.
• Performance of marketing and promotional campaigns.
• Monthly and quarterly revenue targets.
• Growth in customer base and loyalty program participation.

Job Specifications
Educational Qualifications:

• Bachelor’s Degree in Business Administration, Marketing, Hospitality Management, or related field.
• Professional Qualifications
• Relevant professional qualifications are an advantage

Experience:

• 4+ years of experience in business development, sales, or marketing in the food and beverage (F&B) or fast-casual industry.
• Familiarity with digital marketing tools and delivery platform integrations.

Key Competencies Requirements:

• Excellent verbal and written communication, negotiation, and networking skills.
• Knowledge of digital marketing, social media, and analytics tools.
• Creative thinking and problem-solving abilities.
• Ability to work under pressure in a fast-paced environment.
• Deep understanding of fast-casual dining trends and customer behavior.
• Flexibility to work weekends, evenings, and holidays as needed.

Work Cycle (Hours / Days):

• Monday - Fridays (8am - 5pm)
• Additional hours outside regular work cycles may be required to meet the job demands

Travel Requirements:

• As required to meet job demands.

Compensation Structure
Competitive salary + other incentives.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their Applications to: careers@thefoodhubcwc.com using the Job Title as the subject of the mail.