National Marketing Manager (FMCG) at Total Data Limited

Total Data Limited is a management consultancy firm specializing in the provision of Human Resources and Manpower solutions to its’ clients across Nigeria. We focus on providing additional and exceptional services through value added, and end-to-end HR services to our clients; helping them maximize and build operational efficiency.

We are recruiting to fill the position below:

Job Title: National Marketing Manager (FMCG)

Postal Code: 10045
Location: Lagos
Job Type: Full-time

Position Overview

• We are seeking a dynamic and results-oriented National Marketing Manager to lead the strategic marketing initiatives of our Client in the FMCG sector.
• The ideal candidate will have a proven track record of driving brand growth, leading high-impact campaigns, and delivering measurable results.
• This role requires a creative, analytical, and collaborative leader with a strong understanding of the FMCG landscape and consumer behavior. 

Responsibilities 

• Strategic Planning: Develop and implement comprehensive marketing strategies to achieve national sales targets, brand growth, and market penetration. 
• Brand Management: Oversee brand positioning, ensuring alignment with company values and customer expectations while maintaining a competitive edge in the market. 
• Campaign Development: Design and execute innovative marketing campaigns across multiple channels (digital, traditional, and in-store) to drive consumer engagement and loyalty. 
• Market Analysis: Conduct in-depth market research to identify trends, consumer insights, and competitive dynamics, providing actionable recommendations to the leadership team. 
• Product Launches: Lead national product launch initiatives, including market analysis, promotional planning, and cross-functional coordination with sales, R&D, and supply chain teams. 
• Team Leadership: Manage and mentor a team of marketing professionals, fostering a culture of excellence, creativity, and accountability. 
• Budget Management: Develop and manage the marketing budget, ensuring cost-effective allocation of resources to maximize ROI. 
• Stakeholder Collaboration: Work closely with the sales, distribution, and operations teams to ensure cohesive execution of marketing plans and alignment with business objectives. 
• Performance Metrics: Establish and monitor KPIs to measure the effectiveness of marketing activities, reporting results to senior management and making data-driven adjustments as needed. 
• Digital Transformation: Leverage digital marketing tools and analytics to enhance brand visibility and consumer engagement in the digital space. 

Requirements

• Bachelor’s Degree in Marketing, Business Administration, or a related field. A master’s degree or MBA is preferred. 
• A minimum of 10 years of progressive marketing experience in the FMCG industry, including at least 3 years in a National Marketing Manager or equivalent leadership role. 
• Proven expertise in brand management, market analysis, and integrated marketing campaigns.    Strong track record of leading successful product launches and high-impact marketing initiatives. 
• Exceptional leadership and team management abilities. Strong analytical and problem-solving skills, with proficiency in leveraging data for decision-making. 
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels. 
• Proficiency in digital marketing platforms, tools, and analytics.

Key Competencies:

• Strategic thinking with the ability to translate vision into actionable plans. 
• Creativity and innovation in developing marketing strategies and campaigns. 
• Strong business acumen and understanding of the FMCG market dynamics. 
• Results-oriented mindset with a focus on driving growth and achieving objectives. 

Salary
Open for negotiation.

Application Closing Date
Not Specified.