Head of Sales and Marketing at Welcome2Africa International (W2A)

Welcome2Africa International (W2A) is a premier gateway for facilitating investment and trade into and across Africa. We specialize in connecting investors to Africa's vast opportunities, promoting mutually beneficial and sustainable wealth creation across key sectors such as Agriculture, Maritime, Solid Minerals, and Energy.

We are recruiting to fill the position below:

Job Title: Head of Sales and Marketing

Location: Abuja (FCT) 
Employment Type: Full-time

Job Summary 

• We are is seeking an innovative and results-drivenHead of SalesandMarketing. This leadership role is critical in driving revenue growth, expanding market reach, and fostering strong relationships with key stakeholders across the agriculture and allied sectors. As a leader within our team, you will design and implement comprehensive sales and marketing strategies, harness advanced tools like Apollo and other marketing technologies, and play a pivotal role in securing high-value partnerships. Join us in positioning Welcome2Africa as a premier facilitator of trade and investment across Africa and beyond.

Key Responsibilities
Marketing Strategy & Leadership:

• Develop and execute marketing strategies to enhance Welcome2Africa's brand visibility, focusing on trade and investment facilitation.
• Lead digital marketing initiatives, including email campaigns, social media, and content marketing, to generate leads and engage customers.
• Utilize Apollo and other cutting-edge tools to manage lead generation, prospecting, and outreach campaigns, ensuring a robust pipeline of business opportunities.
• Oversee the creation of compelling marketing materials and sales collateral targeted at both local and international audiences.
• Analyze market trends in agriculture, trade, and investment sectors to identify new growth opportunities.

Sales Leadership & Revenue Growth:

• Lead the sales team to drive revenue across core offerings, including trade facilitation services, events, and consultancy projects.
• Utilize CRM platforms like Apollo and Zoho CRM to manage prospects, track sales progress, and optimize sales processes.
• Identify and secure key accounts, sponsors, and partnerships, converting leads into long-term business relationships.
• Collaborate with cross-functional teams to align sales strategies with broader business objectives and ensure project success.
• Negotiate and close high-value deals with international clients, investors, and sponsors.

Business Development & Strategic Partnerships:

• Identify strategic partnerships in agriculture, investment, and trade facilitation sectors to strengthen Welcome2Africa's market presence.
• Build and maintain relationships with industry associations, government agencies, financial institutions, and international organizations to support business growth.
• Oversee the marketing and sales for flagship events like the EU-Nigeria Business Forum and Nigeria Energy and Maritime Week, ensuring strong delegate participation and sponsorship.
• Collaborate with the Investment and Trade Facilitation team to connect foreign investors with local agribusinesses and create sustainable trade partnerships.

Digital Marketing & Lead Generation:

• Leverage Apollo and other digital marketing tools to design and execute lead generation campaigns, maximizing outreach efforts.
• Manage SEO/SEM, PPC, and email marketing campaigns to boost online visibility and drive engagement with target audiences.
• Implement and maintain CRM systems to ensure effective tracking of client interactions, lead nurturing, and sales processes.
• Analyze digital campaign performance and utilize data-driven insights to optimize results and maximize ROI.

Team Leadership & Development:

• Lead, mentor, and develop a high-performing marketing and sales team, fostering a culture of collaboration and excellence.
• Provide training to team members on digital marketing strategies, sales techniques, and lead generation tools like Apollo and Zoho CRM.
• Set clear KPIs and monitor team performance to ensure alignment with overall business goals.

Market Research & Insights:

• Conduct thorough market research to stay ahead of industry trends, identify new opportunities, and understand competitor strategies.
• Provide strategic recommendations to senior management to improve marketing continuously and sales performance.

Communication & Reporting:

• Prepare comprehensive reports on marketing and sales activities, highlighting achievements, challenges, and growth opportunities.
• Maintain strong communication with internal and external stakeholders to ensure cohesion between marketing, sales, and business development efforts.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, or a related field.
• 10+ years of experience in marketing and sales leadership, preferably in trade facilitation, investment, or agriculture sectors.
• Proven experience with lead generation and CRM platforms like Apollo and Zoho CRM.
• Strong understanding of B2B sales, business development, and international markets, particularly in agriculture and trade.
• Excellent interpersonal and negotiation skills, with a demonstrated ability to build and sustain relationships with key stakeholders.
• Proficiency in digital marketing tools and strategies (SEO, SEM, email marketing, social media, etc.).
• Strong leadership skills with experience managing cross-functional teams and driving measurable results.
• Knowledge of Africa’s trade and investment landscape, particularly in agriculture, is highly advantageous.
• Experience organizing and promoting large-scale international events is a plus.

Benefits

• Competitive salary range: N200,000 - N300,000 per month.
• Comprehensive benefits package, including HMO.
• 13th-month salary, tied to organizational performance.
• Training and development opportunities to support career growth.
• A supportive work environment that prioritizes employee welfare.

Application Closing Date
31st December, 2024.