Marketing Officer (Educational) at Phillips Outsourcing Limited

Phillips Outsourcing Limited has been in existence for over 16 years. We have a vast experience in the outsourcing business as we currently manage resources for major clients in all sectors of the Nigerian economy. In addition, our prolific manpower cuts across the 36 states in Nigeria. After successfully gaining ground in all the 36 states of the federation, we are gradually spreading our tentacles to other African Nations. We are currently registered to also do business in Ghana. Our framework is developed to fully support the businesses of our clients, ensuring continuous improvement of the outsourced services. This ultimately thrusts our clients to achieve their business objectives.

We are recruiting to fill the position below:

Job Title: Marketing Officer (Educational)

Location: Lagos
Employment Type: Full-time
Industry: Educational Services

Job Summary

• Marketing staff within an overseas student recruitment agency play a crucial role in attracting and engaging prospective international students.
• Their responsibilities are geared towards creating and implementing effective marketing strategies to promote educational institutions and their programs.

Responsibilities

• Develop comprehensive marketing plans tailored to different markets and regions, considering cultural nuances and local preferences.
• Plan, execute, and manage marketing campaigns across various channels to promote educational institutions and their programs.
• Create and manage content on social media platforms (e.g., Facebook, Instagram, LinkedIn) to engage with prospective students and build a community.
• Implement search engine optimization (SEO) and search engine marketing (SEM) strategies to increase the agency's visibility online.
• Create engaging and informative content for blogs, newsletters, websites, brochures, and other marketing materials.
• Produce multimedia content such as videos, webinars, and virtual tours to showcase educational institutions and their offerings.
• Organize and promote online workshops and webinars to provide valuable information to prospective students and their families.
• Conduct market research to understand trends, preferences, and behaviors of prospective students in different regions.
• Analyze marketing data to measure the effectiveness of campaigns and strategies, using insights to make data-driven decisions.
• Work closely with educational institutions and other partners to develop joint marketing initiatives and campaigns.
• Identify and collaborate with influencers, alumni, and current students to amplify marketing efforts and reach a broader audience.
• Plan and allocate the marketing budget effectively to maximize ROI.
• Monitor and report on marketing expenditures to ensure they stay within budget and deliver value.
• Use CRM tools to manage and nurture leads, track interactions, and ensure timely follow-ups.
• Maintain and update a database of prospective students, ensuring accurate and current information.
• Stay updated with the latest marketing trends, tools, and best practices through continuous learning and professional development.

Requirements

• B.Sc / HND in a relevant field
• 2-4 years of experience in marketing
• Strong verbal and written communication skills
• Experience in educational services is an added advantage
• Proficiency in the use of digital marketing tools and platforms including social media, SEO, SEM and email marketing software

Salary
N200,000 + Commission

Application Closing Date
11th February, 2025.