Digital Marketer at GKT Consults Limited

The Company GKT Car Rentals is a contemporary transport/logistics management solution provider with core competence in the provision of short term car rental and long term car leasing solutions. We have developed competence and generated a degree of pedigree in the provision of short/long term car hire services, driver management services and fleet management services.

We are recruiting to fill the position below:

Job Title: Digital Marketer

Location: Lagos , Lagos,
Employment Type: Contract

Job Brief

• The GKT Group isa dynamic and results-driven Digital Marketer to work with us. As a Digital Marketer, you will be responsible for developing, implementing, and managing our digital marketing campaigns across various channels.
• You will play a crucial role in enhancing brand awareness, driving online traffic, and generating leads and conversions. The ideal candidate is a creative thinker with a strategic mindset and a passion for staying abreast of industry trends.

Responsibilities

• Develop and implement a Digital marketing strategy and framework to support the groups long term marketing objectives.
• Develop and implement effective digital marketing strategies to achieve business objectives.
• Manage and optimize digital advertising campaigns across platforms such as Google Ads, Facebook, Instagram, and LinkedIn.
• Conduct market research to identify target audiences and trends, ensuring campaigns are tailored for maximum impact.
• Create engaging content for online platforms, including social media, blogs, and email campaigns.
• Monitor and analyze the performance of digital marketing initiatives using various analytics tools, providing regular reports and insights.
• Collaborate with cross-functional teams to integrate digital marketing efforts with overall marketing and business objectives.
• Respond to enquiries on all digital channels
• Implement digital marketing strategies that guarantees improved awareness and conversion
• Support our long term marketing strategies through digital channels.

Requirements
Educational Qualification:

• Bachelor's degree in Marketing, Business, or a related field.

Experience:

• Proven experience in digital marketing, with a track record of successful campaigns. Experience in B2B or B2C marketing is a plus.

Technical Skills:

• Proficiency in using digital marketing tools and platforms, such as Google Ads, Facebook Business Manager, and email marketing software.
• Strong understanding of SEO, SEM, and social media marketing best practices.
• Familiarity with web analytics tools (e.g., Google Analytics) to analyze campaign performance.
• Creativity: Ability to think creatively and develop innovative campaigns to engage target audiences.
• Communication Skills: Excellent written and verbal communication skills. Ability to create compelling and persuasive content.
• Analytical Skills: Strong analytical skills to interpret data and metrics, providing insights for campaign optimization.
• Adaptability: Ability to adapt to changes in a fast-paced digital environment and stay updated on industry trends.
• Team Player: Collaborative mindset with the ability to work effectively in cross-functional teams.
• If you are a motivated and results-oriented digital marketer looking to make a significant impact, we invite you to apply and contribute to our dynamic marketing team.

Application Closing Date
10th February, 2025.