Social Media Manager and Content Creator at an Edu-play Centre - Domeo Resources International

Domeos Resources International - Our client, an Edu-play Centre is recruiting to fill the position below:

Job Title: Social Media Manager and Content Creator

Location: Abuja (FCT)
Reports to: Head of Centre
Direct Reports: None

Main Function

• The Social Media Manager and Content Creator will be responsible for building a strong online presence for the edu-play centre, driving engagement with current and prospective clients, and enhancing the centre’s brand visibility. This includes creating high-quality content, managing social media platforms, and executing effective digital marketing campaigns.

Role Responsibilities
Content Creation:

• Develop creative and engaging content, including graphics, photos, videos etc. to promote the centre’s services, programs, and events.
• Brainstorm and execute innovative content ideas tailored to the target audience of parents and caregivers.
• Create high-quality, child-friendly content showcasing the centre’s activities, educational offerings, and environment.
• Develop a consistent visual and written brand identity across all platforms.

Social Media Management:

• Manage the centre’s social media accounts on platforms such as Instagram, Facebook, Twitter, TikTok etc.
• Schedule posts, stories, and other updates to maintain an active and engaging presence online.
• Monitor social media engagement metrics such as likes, comments, shares, and direct messages, and respond promptly to inquiries.
• Engage with followers to build a loyal online community and increase brand awareness.

Digital Marketing and Strategy:

• Develop and execute social media and content strategies to align with the centre’s marketing objectives.
• Plan and manage advertising campaigns to boost visibility and drive enrolment.
• Utilize analytics tools to track and report on the performance of campaigns and posts, identifying areas for improvement.
• Research trends in the childcare and education industry to create relevant and compelling content.

Reputation Management:

• Monitor online reviews and feedback, addressing concerns and maintaining a positive brand image.
• Ensure all content complies with the centre’s values and branding guidelines.

Qualifications
Education and Certifications:

• Bachelor’s Degree in Marketing, Communications, Media, or a related field.
• Certification in digital marketing or social media management is an advantage.

Experience:

• Minimum of 3 years experience in social media management, content creation, or digital marketing.
• Experience in the childcare, education, or hospitality industry is a plus.

Skills:
Technical Proficiency:

• Proficient in social media platforms (Instagram, Facebook, Twitter, TikTok).
• Skilled in graphic design and video editing tools such as Canva, Adobe Creative Suite, or CapCut.
• Familiarity with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics).

Creative Skills:

• Strong visual storytelling and copywriting abilities.
• Excellent understanding of trends in digital content and design.

Marketing Expertise:

• Knowledge of social media advertising and audience targeting techniques.
• Ability to create and implement data-driven digital marketing strategies.

Personal Attributes:

• Highly organized, detail-oriented, and able to manage multiple projects.
• Excellent communication and interpersonal skills.
• Adaptable and innovative, with a passion for engaging audiences online.

Application Closing Date
16th January, 2025.