Franchise Market Development Officer at Lifemate Nigeria Limited

Lifemate Group was founded in 2002 and it is headquartered in Nigeria, Africa’s largest economy and most populous nation. It has three major line of business: Furniture Products, Hardware & Machinery and Architectural designs & decorations, small and medium scale commercial real estate development. Under the leadership of Mr. Chi Quan, Chairman, Board of Directors. Over the years, all Chinese and foreign employees of Lifemate Group have worked to develop Lifemate Group into an International brand with centers of operation, procurement, production and control in China (Hong Kong, Foshan and Dalian) as well as in Nigeria, Ghana, Cameroon, Gabon, Madagascar and Tanzania. We also have fully-owned subsidiaries in 6 other countries within Africa and dozens of Lifemate Group brand stores, with more than 3000 Chinese and foreign staffs of Lifemate Group across the world.

We are recruiting to fill the position below:

Job Title: Franchise Market Development Officer

Location: Mowe, Ogun
Employment Type: Full-time

Job Summary

• The Franchise Market Development Officer will beresponsible for identifying, evaluating, and executing strategic opportunities to expand the company's franchise network.
• This role involves market research, partner recruitment, relationship management, and operational support to ensure successful franchise development and long-term growth.
• The candidate will work closely with internal teams and potential franchise partners to meet organizational objectives and drive market expansion.

Job Responsibilities
Market Research & Analysis:

• Conduct thorough market assessments to identify potential franchise opportunities.
• Analyze competitive landscapes, consumer trends, and market demands.
• Develop strategies to target priority regions for franchise expansion.

Franchise Partner Recruitment:

• Identify, evaluate, and onboard qualified franchise partners.
• Develop and execute outreach strategies to attract high-caliber franchisees.
• Present franchise opportunities and negotiate terms.

Strategic Planning:

• Create and implement growth strategies aligned with company goals.
• Collaborate with internal teams to design and refine franchise business models.
• Develop marketing plans to support franchise recruitment and brand awareness.

Relationship Management:

• Serve as the primary point of contact for franchise partners.
• Provide ongoing support to franchisees to ensure operational success.
• Address franchise partner concerns and maintain strong, collaborative relationships.

Operational Support:

• Assist franchisees in setting up operations, including training and compliance.
• Ensure alignment with company standards, policies, and brand values.
• Monitor franchise performance and provide guidance for improvement.

Reporting & Evaluation:

• Track and analyze franchise performance metrics.
• Prepare detailed reports for senior management on market development progress.
• Evaluate franchise growth initiatives and recommend improvements.

Job Requirements
Educational Qualifications:

• Bachelor's Degree in Business Administration, Marketing, or related field.

Experience:

• 1 - 3 years of experience in franchise development, business development, or related roles.
• Proven track record in market analysis and franchise growth strategies.

Skills & Competencies:

• Strong knowledge of franchise business models and regulations.
• Excellent communication, negotiation, and relationship-building skills.
• Analytical mindset with proficiency in market research and data interpretation.
• Project management skills with the ability to handle multiple priorities.

Technical Proficiency:

• Familiarity withMS Office Suite.

Other Requirements:

• Willingness to travel extensively for market visits and franchise partner meetings.
• High degree of self-motivation, adaptability, and problem-solving abilities.

Application Closing Date
30th January, 2025.